Eric Lofholm's Blog

New Location for the Eric Lofholm Blog

2009-10-31T20:52:00.001-07:00

The new web address of the Eric Lofholm Blog is

http://saleschampion.com/Sales-Training-Blog/

Warmly,

Eric Lofholm

2008-06-02T23:31:00.001-07:00

http://www.makingmoresales.com/Michael.html

Duplicating top Salespeople

2008-04-15T15:10:00.000-07:00

I run a service business, and I rely mostly on salespeople to win new clients and to maintain our existing accounts. Some of my salespeople are consistently more successful than others, but I haven’t been able to pinpoint what the winning skills of the more successful ones are. It’s not charisma or personality because some of the less successful sales members are extremely personable and charismatic. How can I figure out what their winning formula is, so that it can be shared with the rest of the team and with new hires?

This is very difficult to do unless you are trained to know what to look for. If you ask your top people why they are successful they may give you answers that are not the real reason for the success. Many top salespeople are unconsciously competent. In other words they do what they don’t but may not know how they do it. This would be like Michael Jordan. He was one of the all time best basketball players. He would probably make a lousy coach though. So the question is what do you do. The most duplicatable thing I know is sales scripting. I would transcribe what the top people are saying and create a master sales presentation. I would have the salespeople with the lowest closing ratios memorize the sales presentation.

Success,

Eric

April 12 - What Eric is up to

2008-04-12T22:24:00.000-07:00

Today was a great day. I taught day 1 of The Close Seminar (http://www.ericlofholm.com/close.php) in Sacramento. Mike flew in from Hawaii, Dwayne traveled in from Canada, and two others traveled from Idaho.

The highlight of the day was having my staff at the event. Many of them were seeing me speak in a seminar for the first time.

My book is getting close to being finished. www.makingmoresales.com.

I am excited about regularly writing in this blog.

Dr. Moine and I are doing an event in Costa Mesa, California April 22. That is going to be a busy week. I am training 6 days in a row.

I am going to get some sleep so I am ready to go for day 2 of The Close tomorrow.

Eric

Our New Updated Blog

2008-03-19T16:32:00.000-07:00

1. Conference Calls
2. Podcast Links
3. Websites
4. Event Calendar

1. Conference Calls

Protégé Call – Every Thursday at 4:00 pm pacific
Next Protégé Call – Thursday, March 20 at 4:00 pm pacific – First Quarter Review

Sales Leadership Monthly Call – Last Wednesday of each month at 2:00 pm pacific
Next Sales Leadership Call – Wednesday, March 26 at 2:00 pm pacific

Platinum Protégé Monthly Call – First Thursday of each month at 2:00 pm pacific
Next Platinum Protégé Monthly Call – Thursday, April 3 at 2:00 pm pacific

2. Podcast Links

In order to listen to the podcasts you need Itunes. Cut and paste the entire link below into your web browser to listen to the podcasts.

Note: Many of the offers made at the end of the podcasts below have expired. In most cases our prices have increased this year. If you are interested in one of the programs described at the end of the podcast contact my office to find out about the special we are currently offering.

Interview with DC Cordova (7.23.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=287&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

DC Cordova Interviews Eric (8.07.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=300&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

How to Make the Next 12 Months Your Best 12 Months Ever (8.08.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=301&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

How to Increase Your Sales Results Using Sales Scripts (8.21.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=310&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

Eric Interviews Brian Klemmer (9.6.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=324&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

Brian Klemmer Interviews Eric (9.25.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=371&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

Dr Moine Interview (9.26.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=370&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

Sabrina Gibson Interviews Eric on How to Grow a Public Speaking Business (10.16.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=387&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

Eric Interviews Tony Martinez on How to Grow Your Business Doing Speeches (10.16.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=388&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

Photo of Tony Martinez and me

Interview with Larry Benet (10.30.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=396&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

Jason Hartman Interview (11.13.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=409&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

Eric Interviews Mark Helsel (12.04.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=417&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

How to Grow Your Business Doing Speeches (Eric Interviews Tony) (12.05.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=416&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

How to Make 2008 Your Best Year Ever (12.28.07)
itpc://www.podference.com/podcasting/rss.aspx?sid=423&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

How to Make 2008 Your Best Year Ever – 1/6, at 6:00
itpc://www.podference.com/podcasting/rss.aspx?sid=425&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

How to Increase Your Sales Using Sales Scripts – 1/28 at 5:00
itpc://www.podference.com/podcasting/rss.aspx?sid=450&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

How to Grow Your Business Doing Speeches – 1/29 at 5:00
itpc://www.podference.com/podcasting/rss.aspx?sid=451&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

Eric’s Interview with DC Cordova – 1/30 at 5:00
itpc://www.podference.com/podcasting/rss.aspx?sid=467&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

How to Become a Sales Superstar – 1/30 at 5:00
itpc://www.podference.com/podcasting/rss.aspx?sid=452&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

How to Make Your 2008 the Best Year Ever – 3/6, Thurs. at 5:00
itpc://www.podference.com/podcasting/rss.aspx?sid=500&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

3. Websites

www.ericlofholm.com
www.FreeSalesScriptingReport.com
www.7SecretsToSalesGreatness.com
www.squidoo.com/salesscripting
www.myspace.com/saleschampion

4. Event Calendar

Sales Scripting Boot Camp
Saturday and Sunday
April 5-6, 2008
9:00 - 5:00
Marriott Newport Beach Bayview
500 Bayview Circle
Newport Beach, CA 92660
949-854-4500

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The Close
Saturday - Sunday
April 12 - 13 2008
9:00 - 5:00
Sacramento, CA
Location: TBA

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Public Speaking Boot Camp
Saturday - Sunday
April 26-27 2008
9:00 - 5:00
Orange County, California
Location: TBA

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The Close
Saturday - Sunday
May 3 - 4, 2008
9:00 - 5:00
Marriott Walnut Creek
2355 North Main Street
Walnut Creek, CA
925-934-2000 More Info

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Platinum Protégé, Season 8, Session 1
Thursday - Friday
May 8-9, 2008
9:00 - 5:00
For Registered Participants Only
Courtyard Irvine
John Wayne Airport/Orange County
2701 Main Street
Irvine, CA
949-757-1200

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Platinum Protégé Program Season 7 Session 3
Thursday - Friday
June 26-27, 2008
9:00 - 5:00
For Registered Participants Only
Marriott La Jolla
4240 La Jolla Village Drive
La Jolla, CA
858-587-1414

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Sales Leadership, Season 2, Session 1
Thursday - Friday
July 24-25, 2008
9:00 - 5:00
Renaissance Montura Hotel
Los Angeles Airport
9620 Airport Boulevard
Los Angeles, California 90045 USA
Phone: 1-310-337-2800
(888) 817-2537 or
(916) 435-0416

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Sales Leadership, Season 2, Session 2
Thursday - Friday
Aug 28-29, 2008
9:00 - 5:00
Renaissance Montura Hotel
Los Angeles Airport
9620 Airport Boulevard
Los Angeles, California 90045 USA
Phone: 1-310-337-2800

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Thursday - Friday
Sept 18-19, 2008
9:00 - 5:00 Platinum Protégé, Season 8, Session 2
Courtyard Irvine
John Wayne Airport/Orange County
2701 Main Street
Irvine, CA
949-757-1200
For Registered Participants Only

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Sales Scripting Boot Camp
Thursday - Friday
Oct 11-12, 2008
9:00 - 5:00
Los Angeles, CA
Location: TBA

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Saturday and Sunday
Oct 18-19, 2008
9:00 - 5:00 Advanced Sales Scripting Boot Camp
With 2 bonus sessions with Eric
Friday Oct 17 7 pm -9pm and
Monday Oct 20 10am-3pm
Las Vegas, NV
Hotel TBA

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Thursday - Friday
Jan 29-30, 2009
9:00 - 5:00 Platinum Protégé, Season 8, Session 3
For Registered Participants Only
Courtyard Irvine
John Wayne Airport/Orange County
2701 Main Street
Irvine, CA
949-757-1200

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The secret to producing sales results – This week at Eric Lofholm

2007-09-24T01:12:00.000-07:00

I am always looking for new ways to increase sales results. A few years ago I went to Jay Abraham’s Marketing Boot Camp. I have been a student of Jay’s for more than 10 years. I think he is brilliant. I invested about $5,000 to attend the three day program. I went looking for new ways to marketing. What I learned was shocking.

One of the biggest ideas I got for the seminar was surprising to me. Jay shared the secret to marketing success is there is no secret.

What I interpreted this to mean is there are set of principles that when applied to marketing produce results. Marketing is not something you are born great at. Some are more talented than others but everyone can become great at marketing if they are willing to learn the principles of marketing.

Well, selling is no different. The secret to sales greatness is there is no secret. The key is learning the principles of selling and applying them to what you do. Guess what. I happed to know someone who can teach you the principles of selling. Do you want to know who it is? If you me then you are right. I have devoted the last 15 years of my career to discovering the principles of influence.

Here is an example of this principle in action. One of my clients is Joey Aszterbaum. Go to google and type in Hemet Loans. When you do that you will find Joey’s website is number one. Joey followed some very powerful internet strategies to become number one on Google. Not only is Joey number one on Google he holds the top three spots. Joey accomplished this with a website that cost less than $1,000 to build. Also he did not pay to get top placement on Google. This is especially amazing to me when you realize Bank of Hemet is ranked 22 when you search Hemet Loans. They have been around fro 30 years.

The message I am sharing here is focus on principles of selling and work towards mastering those principles. Do you want to learn more? There are several ways I can help you. A few of them are described below.

__________________________________________________________

Request a sales consultation with an Eric Lofholm consultant

I have added a team of sales consultants to share with you how Eric Lofholm International can help you increase your sales results. The consultation will last for 20-30 minutes. To request a consultation email laurie@ericlofholm.com and put consultation in the subject line. Please include your phone number in your email.

__________________________________________________________

Conference Call on Closing

On Tuesday, September 25 I will be doing a 30 minute conference call on how to close. The call is at 3:00 pm pacific. To request the phone number for this call go to http://www.ericlofholm.com/call.php

__________________________________________________________

2-Day Seminar on Closing

Join me at The Close. This is my 2-Day signature sales seminar. The regular price for this program is $695. The program is being offered 3 more times this year at no charge. To view the dates and locations go to http://www.ericlofholm.com/close.php

__________________________________________________________

Testimonial Contest

The testimonial contest goes until September 30. To submit a testimonial email it to laurie@ericlofholm.com. There are fabulous prizes for he top 3 testimonials. To view testimonials go to http://ericlofholm.blogspot.com/

__________________________________________________________

Become an Eric Lofholm Affiliate

I am growing my affiliate program to 10,000 affiliates worldwide. In the affiliate program you will receive training at no charge. You will also earn commissions marketing my products and services to your network. To become an affiliate go to http://www.ericlofholm.com/affiliate.php

This Week at Eric Lofholm - Idea I Learned from Ben Feldman

2007-09-10T01:27:00.000-07:00

You are going to have an awesome week.

Make a decision to play at a level 10 this week on a scale of 1 - 10.

There are some terrific ideas in this newsletter. As you read the newsletter think of other people you know that would enjoy it. Please forward this email to everyone you feel would benefit.

This Week at Eric Lofholm International

1. How to Plan Your Sales Week
2. Track to Run On
3. Real People, Real Results
4. Platinum Protege Question and Answer Call
5. Conference Call on How to Empower your Kids
6. Join Eric Live at The Close Seminar
7. Become an Affiliate
8. Classified Ads
9. Product Special of the Week
10. Eric's Coaching Corne - Action Items for you to Take this Week

1. How to plan a week

In this email I will share with you the system I use to plan a week. Systems are important. Once you have a proven system in your business you do it over and over again.

The system is:

Spend 1 hour per week planning the up coming week.
Identify to top outcomes for the week
Identify your top outcomes for each day
Identify your top two outcomes for the year.

Here is the template that I use.

Outcomes for the Week

Outcomes for Monday

Outcomes for Tuesday

Outcomes for Wednesday

Outcomes for Thursday

Outcomes for Friday

Outcomes for Saturday

Outcomes for Sunday

After you identify your outcomes for Sunday put an * by your top two outcomes.

2. Track to Run On

Ben Feldman was known as the world's greatest life insurance salesman. One of the concepts he used was called "A Track to Run On".

His track was sell 3 life insurance policies per week. This was his focus when he first got started. He continued with this focus his entire career. When you have a track to run on it simplifies your sales career. The track that my inside sales team runs on is set 5 run 4 per day. This means they are responsible for setting 5 appointments per day and doing 4 30 minute phone sales presentations.

Set 5 run 4 is set 100 per month run 80 per month.

What is your track to run on?

Would you like to learn more proven sales ideas? Join me at my 2-day signature seminar called The Close. There is no cost for the program. To register for The Close go to http://www.ericlofholm.com/close.php

3. Real People, Real Results

Che Brown is one of my star clients. Hi works in Washington DC. Che did over $4,000 in sales during a 30 minute sales presentation using my front of the room speaking formula. He learned the formula at my public speaking program that is mentioned later in this email. When Che came to the program he had no full time employees. Che now has 4. His business has increased over 400% using my ideas. His website is www.partnerslearning.com

Do you have a success story you would like to share. Email your success story to laurie@ericlofholm.com. Want to read more success stories? Go to http://ericlofholm.blogspot.com/

4. Platinum Protege Question and Answer Call

The Platinum Protege Program is my most advanced sales mentor program. I am holding a special conference call on Monday September 10, 2007 at 3:00 pm pacific. On this call I will be giving an overview of the program and taking questions. The call will last 30 minutes or less.

To join this call dial (641) 715 3854.

7129337# participant code

5. Conference Call on How to Empower your Kids

Monday September 10
6:00 pm pacific
How to Empower your Kids
Eric Lofholm Interviews Linda Samuels
Linda Samuels mentors kids on how to be successful in business. This is a must listen to call if you have kids. To register go to http://www.billionairebabies.net/call.html

6. Join Eric Live at The Close Seminar
Eric's 2 Day Signature sales seminar is called The Close. Attend this program at no charge. There are 3 dates to choose from.

September 29-30
San Diego, California
9-5 both days
To register to go http://www.ericlofholm.com/close.php

October 13-14
Sacramento, California
9-5 both days
To register go to http://www.ericlofholm.com/close.php

October 27-28
Orange County
9-5 both days
To register go to http://www.ericlofholm.com/close.php

7. Become an Affiliate

Earn commissions helping Eric Lofholm. Eric helps people make more sales. Share Eric???s message with your network and earn commissions. To become an affiliate go to http://www.ericlofholm.com/affiliate.php

8. Classified Ads

Wanted: Sales Scripting Candidates

Would you like me to train you how to write proven sales scripts? Dr. Moine, my mentor, and I will be teaching a small group of people our script writing formulas. Email me to request all the details about the program. My email is eric@ericlofholm.com. Put Scripting Seminar in the subject line. Please include your phone number. Someone from my office will call you about the program

Wanted: Public Speaking Candidates

Would you like me to teach you how to sell from the front of the room? This is the program Che Brown attended. Che's sucess story is above in this newsletter. In November I will be training a small group of people my public speaking formula for how to sell from the front of the room. Email me to request all the details about the program. My email is eric@ericlofholm.com. Put Public Speaking in the subject line. Please include your phone number. Someone from my office will call you about the program

9. Product of the week - How to Master the Art of Time Management

My most popular CD set is called How to Master the Art of Time Management. The program is on special this week. To view the special go to http://www.ericlofholm.com/product_timemanagement.php

10. Eric's Coaching Corner - Action Items for you to Take this Week

Part of the purpose of your subconscious mind is to answer whatever question you ask yourself. Here are 1 question you can ask yourself to increase your results.

What can I do in the next 24 hours to create a quantum leap in my business?

Plan your day on paper each day this week.

Make progress on improving one sales script this week.

Let one person you care about know how much they mean to you.

Thanks for reading the Eric Lofhom Newsletter.

You are a winner.

I believe in you.

Warmly,

Eric

Great Ideas in this Newsletter - This Week at Eric Lofholm

2007-09-04T00:18:00.000-07:00

You are going to have an awesome week.

This Week at Eric Lofholm International

1. Great Testimonial Idea
2. Everything is Sales Distinction
3. Real People, Real Results
4. Testimonial Contest
5. Platinum Protégé Question and Answer Call
6. 3 Conference Calls with Global Experts
7. Join Eric Live at The Close Seminar
8. Become an Affiliate
9. Product Special of the Week
10. Eric’s Coaching Corner – Action Items for you to Take this Week

Great Testimonial Idea

I am so excited to be writing you today. This newsletter is chalked full of great ideas help you become more successful. This email marks the return of This Week at Eric Lofholm International. In the past I have shared great ideas with you once per week in a weekly email called This Week at Eric Lofholm International.

I have so many great things to share with you. Let me start off with an easy to implement, great idea. Testimonials are a powerful tool that can be use in most any sales presentation. They are also very persuasive on the internet. For years it has been my intention to put several hundred testimonials on my website. It has never happened until now. The reason I didn’t do it in the past is probably the same reason you haven’t. It is challenging, time consuming, and expensive to make ongoing changes to a website. Until now…

I have a blog on www.blogger.com.

Last week I got a great idea. The idea is to put the testimonials up on a testimonial blog. Let me share with you why this is such a great idea.

There is no charge for a blog on www.blogger.com.

It takes less than 5 minutes to set up a blog.

You don’t need a web developer to update it. That means that people like you and me can update the blog without paying an expensive web developer.

What all this means is I now have over a dozen testimonials up on the web. With your help I will have over 500 in the next 60 days. More on that later.

What is even more important is you can have a testimonial blog up in the next 5 minutes. You can do it at zero cost. Follow my lead and create your own testimonial blog in the next 5 minutes. I believe over 5,000 testimonial blogs will be created in the next 30 days as a result of this email newsletter. Will one of them be yours? If you create one in the next 30 days let me know. I may promote it in my newsletter. This strategy is not in compliance in every industry. Check to see if this idea will work for you.

Don’t have a website? No problem. You don’t need a website to create a testimonial blog. Go to www.blogger.com and start your testimonial blog today.

Everything Is Sales Distinction

I train people to make more sales. I have been teaching sales since 1993. While teach others I discover distinctions. A distinction is an understanding beyond common knowledge. For years I have heard the expression “Everything is Sales”. A few weeks ago I decided to teach the distinction in one of my advanced courses. Participants paid about $4,000 to be in this training. One of there favorite ideas of the session was my share about “Everything is Sales”. What this means is there are multiple natural places for sales messages. Here is one simple to implement ideas that is worth its weight in gold.

Create an auto responder that contains a sales message in it. Attach the auto responder to your main email address. To get an idea of what I am talking about send me a blank email to eric@ericlofholm.com. Use my response back as a template to create your own auto responder message. I got this idea from Matt Bacak.

Another way I recently applied this idea is on my blog. On my testimonial blog I added a form where people can sign up for my newsletter. I am also added a link to a website where you can get a sales audio. Check out http://ericlofholm.blogspot.com/ and see how I implemented this idea. How can you use the distinction “Everything is Sales” in your business? I got this idea from Matt Bacak as well. www.mattbacak.com

Real People, Real Results

Debbie Severn works in financial services. I recently shared a strategy with Debbie to help her increase the number of appointments she sets on a weekly basis. Debbie used the strategy and set 7 additional appointments the first three days after I shared the ideas with her. Way to go Debbie. You are a star!

Rhonda Sher is an expert on networking. Her website is www.2minutenetworker.com. About a year ago Rhonda shared a goal with me that she wanted to buy her husband the car of his choice. The money was to come from an increase from her business. She wanted to buy the car and pay for it up front. She asked me for my support in helping her reach her goal. Five days ago Rhonda called me and said with my help she was able to purchase the car for her husband. She said what she learned about scripting made all the difference. I have included a product on scripting for the Product of the Week. See Product of the Week below.

Testimonial Contest

Earlier in this email I mentioned 500 testimonials in 60 days. I am requesting your help. If you have implemented one or more of my ideas and produced positive results with that idea please submit a written testimonial to laurie@ericlofholm.com. Approved testimonials will be put on my testimonial blog. If you have a website include it in your testimonial. That will create a link back to your website.

I am giving prizes to the three best testimonials I receive. To view the testimonial blog go to http://ericlofholm.blogspot.com/

Platinum Protégé Question and Answer Call

The Platinum Protégé Program is my most advanced sales mentor program. I am holding a special conference call on Tuesday September 4 at 3:00 pm pacific. On this call I will be giving an overview of the program and taking questions. The call will last 30 minutes or less. To join this call dial 641 715 38547129337# participant code

3 Conference Calls with Global Experts

Tuesday September 4
6:00 pm pacific
Eric Lofholm Interviews Loral Langemeier
Loral Langemeier is one of the top wealth building experts in the world. A few years ago I attended one of Loral’s advanced wealth building programs. The program changed with way I thought about wealth building. On Tuesday September 4 I will be interviewing Loral about wealth building ideas. To get the phone number go to http://www.ericlofholm.com/call.php

Thursday September 6
5:00 pm pacific
Mindset Expert Brian Klemmer
Brian Klemmer is an expert on mindset. I will be interviewing Brian on Thursday. To get the phone number go to http://www.ericlofholm.com/call.php

Monday September 10
5:00 pm pacific
How to Empower your Kids
Eric Lofholm Interviews Linda Samuels
Linda Samuels mentors kids on how to be successful in business. This is a must listen to call if you have kids. To register go to http://www.billionairebabies.net/call.html

Join Eric Live at The Close Seminar
Eric’s 2 Day Signature sales seminar is called The Close. Attend this program at no charge. There are 3 dates to choose from.

September 29-30
San Diego, California
9-5 both days
To register to go http://www.ericlofholm.com/close.php

October 13-14
Sacramento, California
9-5 both days
To register go to http://www.ericlofholm.com/close.php

October 27-28
Orange County
9-5 both days
To register go to http://www.ericlofholm.com/close.php

Become an Affiliate

Earn commissions helping Eric Lofholm. Eric helps people make more sales. Share Eric’s message with your network and earn commissions. To become an affiliate go to http://www.ericlofholm.com/affiliate.php

Product Special of the Week

How to Increase your Results Using Sales Scripts DVD/Audio CD

Enjoy an hour of great ideas on sales scripting. This product contains a 1 hour DVD and a 1 hour audio CD. The Product is normally $99. It is on special for $49. To order click here.
http://www.ericlofholm.com/product_scripts.php

Eric’s Coaching Corner – Action Items for you to Take this Week

At the end of each newsletter I will share action items for you to take this week.

This is the first week of September. Each month you get a clean slate.

1. Set your goals for September.
2. It is time to start thinking about your goals for 2008.
3. Play at a level 10 this week on a scale of 1 – 10.
4. Plan each day on paper before the day starts.
5. Read this entire email at least one more time.

Warmly,

Eric Lofholm

Ps. You are a winner. You are a champion. You are a leader. The world needs leaders like you to step up.

Notes for August 30th call with Eric Lofholm

2007-08-30T17:43:00.001-07:00

Staying in the Conversation – This is the number one distinction that I teach. Tonight we are having a conversation about sales and business excellence. Staying in the conversation means to keep this conversation going.

Sales Mountain
1.
2.
3.

Lead Generation
1.
2.
3.

Appointment Setting
1.
2.
3.
Trust and Rapport
1.
2.
3.

Identify Customer Needs
1.
2.
3.

Share the Benefits
1.
2.
3.

Close/Enroll
1.
2.
3.

Objection Handling
1.
2.
3.

Follow up
www.ericlofholm.com
www.7secretstosalesgreatness.com
www.thecloseseminar.com

For Loan Officers and Insurance Agents

2007-07-27T12:54:00.000-07:00

My friend and best selling author Pete Mitchell has something important to share with you.

Pete has extended this offer until AUGUST 1, 2007.

This is a special email for loan officers and insurance agents!

It is a rare occurrence when something comes along so powerful and revolutionary that you can see your production massively increase like the waters behind a levy right after a storm.

Well NOW is that rare moment. Unlike the many "limited time" offers you see that are actually offered repeatedly, we have a deadline and it's today.

Today, timing is everything.

Do You Want Customers to Chase You?

With interest rates on the rise and the collapse of the subprime market, loan officers are seeing their production numbers dwindle while many broker shops simultaneously close their doors. This is the time when elite mortgage and insurance professionals are increasing their influence and production through the use of strategies and tools that are not used by the majority of financial professionals today. These elite mortgage and insurance professionals have been taught the skills necessary to entice prospects to come to them.

Learn How to Increase Your Loan & Insurance Volume

Some of you might remember a former trainer of mine, financial guru Pete Mitchell. Pete's new book "The New Mortgage Investment Advisor: Structuring Your Mortgage to work as a Financial Planning Tool" is the most powerful book on mortgage and financial planning to ever rock these industries. It has just been released and it has been described as one of the most profound mortgage planning books ever written. This book, which is broken down into 7 bite sized chapters, will get your previous clients and prospects begging for an appointment with you after you have provided them a copy with the simple instructions to read 1 chapter a day for the next 7 days.

Be Recognized as THE Expert in Equity Planning

Proper equity management is the hot topic in the mortgage & insurance industry, but most loan officers and insurance agents have not been properly trained to help their clients with this. With the release of "The New Mortgage Investment Advisor", authors Pete Mitchell and Jim Pidd are providing their two day Certified Mortgage Investment Advisor training course to everyone reading this email that purchases 5 copies of their new book within 24 hours of receipt of this message, at no additional cost. But these courses will fill up fast.

Do you want to be ahead of your competition or do you want to have to "catch up" to the skills and knowledge they can offer the clients you're competing for?

Increase Your Clients Today

When you provide your prospects, previous clients, family members, and fellow homeowners with this book, you will be showcasing your dedication to your chosen profession and to your client's financial future. As a result of these actions you will generate more clients and referrals. Also, for purchasing at least 1 copy of the book for yourself, you will receive the following bonus gifts:

Bonus 1 - Equity Wealth Seminar by the Chief Investment Officer and best selling author Pete Mitchell ($248 retail) 2 tickets

Give these tickets to a previous client, current prospect, or use them yourself to participate in one of the most powerful seminars on wealth management today

Bonus 2 - High Performance Strategies for Loan Officers and Their Managers seminar ticket ($125)

Live training from leading sales trainers David Bartels, Founder and CEO of Selling Smarter & High Performance Seminars and Greg Frost, Mortgage Bankers' 1st BILLION Dollar Originator.

Bonus 3 - 30 day trial to Loan Magic ($39 retail)

This software piece will help you close more business by demonstrating the power of equity leverage.

Bonus 4 - Overcoming Objections Webinar by John T. Moss, President and Founder of The University For Loan Officers ($89 retail)

See first hand how the leading mortgage trainer trains loan officers how to deal with objections.

Bonus 5 - The 7 Secrets to Sales Greatness by Eric Lofholm ($39 retail) audio download

Take this mp3 file and turn your iPod into a library of sales knowledge.

Bonus 6 - Equity Management Webinar ($89 retail) by best selling author Pete Mitchell

Learn from the master who trains thousands of mortgage professionals and financial services representatives every year how to implement proper equity management in your practice.

Bonus 7 - Mastering the Inner Game of Sales by Cappi Pidwell ($59 retail) live seminar ticket

Experience the power of mastering the personal side of sales with NLP master Cappi Pidwell.

Bonus 8 - A free debt elimination plan analysis for yourself or a client ($300) from EpicWealthPlan.com

You will also receive information on how to help your clients to eliminate all of their debt while protecting their credit even if they can't qualify for a loan.

When you purchase 5 or more copies of "The New Mortgage Investment Advisor" from Amazon.com in the next 24 hours, you will receive:

Mega Bonus - 1 ticket (non-transferable) to the Certified Mortgage Investment Advisor training course (CMIA designation test not included) ($995 retail)

***This in the only time this offer will ever be made. Never again with authors Pete Mitchell and Jim Pidd waive the $995 fee for their training course for people who purchase 5 copies of their book. This two day training course is help in Long Beach California several times throughout the year. The next two dates that are available are August 9th & 10th and September 6th and 7th.

Why are they Giving Away all of these Bonuses?

Today, July 25th, our goal is to help make "The New Mortgage Investment Advisor" the number 1 selling book on Amazon.com and we really need your help. For this reason and your help, you are going to be rewarded big!

How Does this Book and Training Compare to Others that are out there?

What makes this book & the training unique is that it is designed to help you close more business by giving you all the tools necessary from marketing to get prospects in front of you, analyzing a prospects situation, and closing the sale. You will generate more business with these tools!

How do you get all of these Bonus Gifts NOW?

Easy. 2 Simple Steps.

Step 1) First, order your copy of "The New Mortgage Investment Advisor" at Amazon.com by clicking the order link.

Here is the order link:
http://www.amazon.com/New-Mortgage-Investment-Advisor-Structuring/dp/0975481975/

Once you have placed your order you will receive a confirmation email from Amazon.com with your confirmation #.

Step 2a) If you only ordered 1 copy of the book, go to www.newmortgageinvestmentadvisor.com/bonus to enter your Confirmation number and access your bonus items.

Step 2b) If you ordered 5 or more copies of the book, follow the instruction in step 2a for the first 8 bonus items. For your Mega Bonus ticket to the Certified Mortgage Investment Advisor training course, forward your confirmation email to MegaBonus@NewMortgageInvestmentAdvisor.com and your coupon code to register for the course will be emailed back to you after your purchase has been verified (typically within 24 hours)

It's that easy.

However, this offer closes in the nest 24 hours so TAKE ACTION NOW!

Just read what a few of the experts are saying.

"The New Mortgage Investment Advisor looks to become a standard reference book on contemporary mortgage and retirement strategies. This is why I have Pete Mitchell train all our loan officers on proper equity management."
John T. Moss, Founder & President of The University For Loan Officers

"The New Mortgage Investment Advisor challenges readers to realize that the choices they make, not any outside force, are the greatest obstacle to generating wealth."
Mark Prather, President of Buy America Real Estate & Loans

"This book goes right to the root of many of today's problems concerning Americans and their mortgage loan."
Wayne Farris, President of FHA Mortgage Corp.

"With some financial experts claiming that as many as 90% of Baby Boomers have not planned sufficiently for retirement, The New Mortgage Investment Advisor is a timely breath of fresh air that may provide the strategies to help Boomers retire on time."
Chris Egan, Mortgage Planner with 26 years of experience, Mark 1 Mortgage

"The arbitrage strategies presented in The New Mortgage Investment Advisor have been embraced by many of my clients and helped to provide a solid footing for their retirement planning goals."
Kirk Kanenbley, Director of Sales & Marketing for EpicWealthPlan.com

"A must read for those in the mortgage and financial planning industries.
Your clients will be much pleased with these strategies at their disposal."
Tony Scott, President of MMD Financial

Taking Advantage is Easy.

Step 1) First, order your copy of "The New Mortgage Investment Advisor" at Amazon.com by clicking the order link.

Here is the order link:
http://www.amazon.com/New-Mortgage-Investment-Advisor-Structuring/dp/0975481975/

Once you have placed your order you will receive a confirmation email from Amazon.com with your confirmation #.

Step 2a) If you only ordered 1 copy of the book, go to www.newmortgageinvestmentadvisor.com/bonus to enter your Confirmation number and access your bonus items.

Step 2b) If you ordered 5 or more copies of the book, follow the instruction in step 2a for the first 8 bonus items. For your Mega Bonus ticket to the Certified Mortgage Investment Advisor training course, forward your confirmation email to MegaBonus@NewMortgageInvestmentAdvisor.com and your coupon code to register for the course will be emailed back to you after your purchase has been verified (typically within 24 hours)

P.S. Amazon.com might have the book listed with the availability listed as it usually ships in 1-3 weeks. This is not accurate. The publisher has assured us there will be enough books and that they should ship in 24 – 48 hours.

Any questions regarding this offer should be directed to Brian McCullough at 800-990-2734 or 714-657-3559.

Public Speaking Program

2007-07-09T11:06:00.001-07:00

How to Grow your Business Doing Speeches

One of the fastest, easiest, most profitable ways to grow a business is public speaking. Public speaking provides leverage that one-to-one sales doesn’t.

For example if you were to meet with 100 prospects one-on-one it would take more than a month. You could accomplish the same outcome in 1 front-of-the-room presentation. I recently spoke to a group of 900 people for only 15 minutes. The end result was I picked up 150 new clients! All 150 clients purchased my program right on the spot!

Here are a few reasons why public speaking is so awesome:

When you speak you can give your sales presentation to the entire audience at once.
You can generate unlimited leads that are ready to buy now.
When you phone people after they have heard you speak you are no longer a telemarketer. You are now an expert.

Would you like to learn how close from the front of the room? Join Tony Martinez and me on July 12-15 in San Diego. We are teaching a group of 12 people how to close from the front of the room.

You will also learn:

How to set unlimited local speaking engagements.
How to generate unlimited leads from your talks.
How to set up conference calls to grow your business.
And much, much more.

Not just a seminar

In this program you will speak everyday and receive priceless coaching from Tony and me. We know what we are talking about. We have delivered over 3,000 front-of-the-room sales presentations that have generated over $50,000,000 in sales.

Location, Dates, and Times

Mission Valley Marriott
Thursday July 12 3:00 – 7:00
Friday July 13 9:00 – 5:00
Saturday July 14 9:00 – 5:00
Sunday July 15 9:00 – 4:00

Tuition
$3,495

Guarantee

If after attending the entire program you are not satisfied for any reason you will receive a full refund.

The program is limited to 12 people. We currently have 2 spaces available.

To reserve a seat or to ask questions call (916) 253-1835 ext 8 or email eric@ericlofholm.com.

Law of Attraction Recording

2007-05-03T10:08:00.000-07:00

Right now there is a huge buzz about the law of attraction.

I have been applying the law of attraction for over 10 years to increase my sales results. I recently did a conference call where I shared how to apply the law of attraction to make more sales.

The call was outstanding.

If you have Itunes you can listen to the call. If you don’t have Itunes you can get it for free at www.itunes.com.

Cut and paste the entire link below into your web browser. You must include the itpc part of the link.

itpc://www.podference.com/podcasting/rss.aspx?sid=248&InvID=010e7969%2Df2cb%2D4d5f%2Db885%2Dd5f0f2bedd8c

If you have any trouble accessing the recording email amber@ericlofholm.com.

Warmly,

Eric

Ps. This call is open to the public. Please share this blog with others in your network that would like to make more sales using the law of attraction.

Public Speaking Seminar

2007-04-16T22:33:00.000-07:00

With less than one week to go before Eric Lofholm and I begin our “Public Speaking/Group Presentation Sales Seminar” at San Francisco’s famous Fisherman’s Wharf/Pier 39, “The Sales Eagles” are circling!

View our new payment plan option and new bonuses at the bottom of this blog entry.

THE NATIONAL ASSOCIATION OF PROFESSIONAL SALESPEOPLEPROUDLY PRESENTS BEN GAY III’S AND ERIC LOFHOLM’S WORLD FAMOUS PUBLIC SPEAKING SEMINAR!

DRAMATICALLY INCREASE YOUR INCOME WITH THE ULTIMATE SELLING SKILL!

Ben Gay’s minimum speaking fee is $9,500!PLUS LARGE PRODUCT SALES!

Now Ben & Eric will teach you how it’s done!And how you can do it too!

Dear Fellow Sales & Marketing Professional,Have you ever wondered how professional public speakers make so much money just talking? - - and how you could join them?

Ever wonder how people like Zig Ziglar, Ben Gay III, Jim Rohn, Tommy Hopkins, Eric Lofholm, Tony Robbins and the other speaking legends got there? How they can command such seemingly exorbitant fees?

Ben and Eric wondered, too... until they became one of them!And now you can learn their secrets!

THAT’S EXACTLY WHY HUGH HARRIS (CEO/DIXIEHOMECRAFTERS) JUST SIGNED UP! SAME FOR MICHAEL McNERNEY (ONE OF THE TOP GUNS WITH CUNA MUTUAL LIFE INSURANCE) AND ANDREW ZIRKIN (THE BEST SEARCH ENGINE OPTIMIZER IN THE WORLD!). PLUS SELLING DYNAMOS JIM & AMY PRZYTULSKI (MASTERGUARD) AND VICTOR ELLIS (LONG BEACH, CA) TO NAME A FEW!

Just spending four days with these super stars will change your life!

Or maybe you want to polish up your existing speaking skills. Perhaps you’ve noticed that those who communicate more effectively make a lot more money than those who don’t! (It’s true in all professions – sales especially! - and in all corporate cultures!)

Or maybe you just want to overcome your general fear of speaking in public. As you probably know, it’s the most common psychological fear in the world! Ahead of death by fire!

Ben admits he was literally terrified at the thought of having to speak in front of even small groups. My, how he’s changed!If any of those things ever crossed your mind, we have good news for you! The cure is here! It’s available for you now! It’s easy! Almost magic! And 100% GUARANTEED!

CALL (888) 817-2537 ext 102 TO RESERVE YOUR SEAT

Ben and Eric developed a system that has helped tens of thousands of people easily and painlessly overcome their fear of speaking in public! Gently, painlessly, without embarrassment!And their speaking system works equally well with experienced professional speakers who are ready to move up to the next level of success and income!

Good news! Virtually all of Ben’s and Eric’s graduates have gone on to more fully enjoy their lives! They are now free of that nagging fear that someone was going to call on them to say something in front of a group!And guess what!Now the graduates’ biggest fear is that they won’t be called on! They love to show off their new speaking skills!

Thousands of graduates moved up in their careers as a direct result of becoming known as people who effectively communicate!And hundreds of their graduates over the years have gone on to become professional speakers in their various areas of expertise. Many of them making a great deal of money! Proving it’s possible to get rich while overcoming most people’s #1 fear!

CALL (888) 817-2537 ext 102 TO RESERVE YOUR SEAT

It’s your turn to join the ranks of those people you’ve seen walk confidently to the fronts of rooms. The people everyone admire! The people who seem to have it easier in life! The most popular people!Why not?

They don’t have anything you don’t have!

The term “By popular demand!” gets overused, but we’ve had hundreds of requests to resume this powerful Public Speaking Seminar. Most people know Toastmasters and the other self-help groups, while well-meaning and helpful, aren’t the real answer. It simply takes more than those groups can offer. They are often “the blind leading the blind.”And most people don’t have time to devote the 12 to 16 weeks some public speaking operations require, only to then be told they need the “Super Advanced Course” for even more thousands of dollars!.

No wonder most people give up!But it wasn’t the many requests that finally pushed Ben and Eric to teach their Public Speaking Seminars again. It was a brochure each received from a “trainer” they’d never heard of, “endorsed” by several other people they’d never heard of. It offered a four-day “bootcamp for speakers” for almost $10,000 per person! Plus expenses! Yikes!“And to think,” Ben said, “I thought we were high-end at $4,995 for our four-day seminar!

In fact, we apparently charge less than 50% of what we should when you figure that we also pay a $1,000 travel allowance/ discount, provide four-nights of free lodging right on Fisherman’s Wharf/Pier 39 in beautiful San Francisco, California and serve breakfast every morning!”

But that’s OK! Ben and Eric make their real money selling, speaking and writing! Their Public Speaking Seminars are pure fun! Both for the attendees and them!

CALL (888) 817-2537 ext 102 TO RESERVE YOUR SEAT

Can anyone really learn how to speak well in public without fear? Significantly improve their ability to communicate their thoughts? All in just four days? Absolutely!

Ben and Eric have helped thousands achieve this level of performance . . . Ben for almost 40 years! And most to them (over 90%) had no speaking experience before they attended the class!Ben and Eric have coached everyone from astronauts to prison inmates. Milk truck drivers to bankers. Athletes to accountants. Salespeople to pilots.

The educated to the not so educated. Doctors, lawyers and at least one Indian Chief! And, most importantly, people just like you! You name them; Ben and Eric have taught them how to speak in public comfortably and effectively!

Just as they do.“And to the best of my recollection,” Ben says, “Over the past almost 40 years of teaching public speaking, I’ve never had a failure! Not one!”But you don’t care how the Indian Chief did! You want to know how you will do!Well, Ben and Eric are absolutely confident you’ll be so pleasantly amazed, so astounded at the progress you’ll make over the four days you’ll share with them,

THEY ABSOLUTELY GUARANTEE YOUR COMPLETE SATISFACTION!AS USUAL, WE OFFER OUR 100% UNCONDITIONAL NO QUESTIONS ASKED MONEYBACK GUARANTEE!Who else will be there?

The class is limited to just fifty people. That allows for plenty of interaction with the entire group and personal one-on-one coaching from Ben Gay III and Eric Lofholm!

As for the other members of the group, history tells us that most will be sales and businesspeople (both men and women) who simply want to become more powerful and effective communicators. In other words, people just like you!

Most importantly, Ben and Eric conduct their seminars to be uplifting and supportive. And not only are they fun and productive, you’ll form friendships and business relationships you’ll treasure for the rest of your life! Some of them with very famous powerful people in the sales and marketing world! You won’t believe who’s coming!So what do you do now?

This exciting class is April 23rd-26th (Monday through Thursday) in San Francisco, CA (right on Fisherman’s Wharf/Pier 39!)

So CALL (888) 817-2537 ext 102 TO RESERVE YOUR SEAT

and/or to ask any questions you might have.

When you call, we’ll give you the travel and hotel information. And we’ll give you the schedule for each of the four days.

The cost? For an individual it’s a tax deductible $4,995 . . . minus a $1,000 travel allowance/deduction (just $3,995 net) And remember, we pay for your hotel room and breakfasts (that’ll save you another $1,000 or so out of pocket!).

Plus we offer additional savings if you bring a spouse/partner/business associate who registers at the same time . . . and groups of five or more registering together will receive a special discount, too!Don’t delay!

Registration is first come, first served! When the fifty seats are gone, they’re gone! And this is the only Public Speaking Seminar Ben Gay III and Eric Lofholm have scheduled together!

CALL (888) 817-2537 ext 102 TO RESERVE YOUR SEAT

Call right now to start stepping up to a whole new world of success and happiness! I looking forward to seeing you!

Warmly,

Eric Lofholm
Sales Trainer(888) 817-2537

NEW PAYMENT PLAN OPTION

With no interest or carrying charges
of any kind! We’re going to break your investment down to seven easy payments!

To reserve your seat, it’s now just $950!

(Less than it will cost me for your four night’s free lodging!) Followed by six payments of just $507.50 each!

CALL (888) 817-2537 ext 102 TO RESERVE YOUR SEAT

NEW BONUSES JUST ADDED

But we’re still adding
new benefits to the seminar almost daily!

For instance, all attendees will now be allowed to attend future speaking/group presentation seminars as “refreshers” at no charge! For life! Just cover your own personal expenses each time.

Plus, Ben will personally review/critique up to four DVDs of your talks for each of the next five years! That’s up to twenty personal reviews. Again, at no cost!

Plus, so you’ll have material to sell at “the back of the room” in your own sessions, each attendee will receive an Independent Distributorship for “The Closers Series” of products and services . . . complete with all of the discounts/commissions/benefits at absolutely no cost!

Plus, each person who successfully graduates from this powerful four-day event (remember, we’ve never had a failure!) will be presented with a beautiful plaque designating you as a Certified Instructor for “Public Speaking/Group Sales Presentation Seminars” in your own area! All at no charge!

So, combine all of the above with the obvious benefits of the seminar content itself, our easy seven payment tuition program, free lodging and breakfasts, the $1,000 travel allowance, the opportunity to get to know and work with some of the most powerful people in the sales world for four days, not to mention our world famous . . .

Unconditional No Questions
Asked Money Back Guarantee!

. . . and you’ll see why San Francisco, California is the place to be April 23-26, 2007 if you’re really serious about moving to the top levels of the sales & marketing industry!

Just give me a call at (800) 248-3555 or shoot me an email at bfg3@directcon.net. I’ll answer any questions/concerns you may have and we’ll get you set up with the other “Sales Eagles” who are soaring into San Francisco in just a few days! Fight the tendency to hesitate!

How to use the power of now to increase your results

2007-04-09T07:33:00.001-07:00

Do you ever find yourself distracted from doing what you are supposed to be doing?

Do you ever wish you were more focused?

Would you like to transform your results now?

If you can relate with these questions read on for a solution that will change your life forever.

Your mind operates in 3 quadrants – the past, the present, and the future.

To take your mind into the past remember where you celebrated New Years Eve when we went from 1999 to 2000. Remember the Y2K scare? Did you have canned goods saved incase the computer systems broke down?

To take your mind into the future imagine the next time you will be driving in your car. Where will you be going?

The last quadrant is the present. The present is where the breakthroughs happen.

Life is a serious of continuous present moments.

To increase results now focus on today. What actions do you need to take today to more your life forward. Many people spend far too much time in their mind on the past and on the future. They forget to focus on the quadrant where the results happen. That is the present quadrant.

What does all of this mean?

Here is one practical application of this idea you can immediately use. Have you ever been stressed about a future event like running out of money? Let’s say you are concerned about making your next mortgage payment that is due in 30 days. You are fearful you won’t have the money to make the payment.

The question to ask yourself is – Do I have enough money to cover my expenses for today? In most cases the answer is going to be yes! This is powerful because in the present moment you are fine. The fear is coming from this future event that hasn’t even happened yet!

Think about this. If you take the fear of not making your mortgage payment into your sales presentations for the next 30 days do you think that fear will help you or hurt you? Of course it will negatively impact your ability to influence your prospects. Not only that but you also will probably feel bad for the next 30 days. This will no doubt impact all of you experiences in life.

Instead of living a life of fear go to the present moment. You start feeling anxious about the mortgage payment that is due in 30 days. Go to the present moment. Check in with yourself. Do I have enough money for today? If the answer is yes, let go of the fear. Go to a place of calmness in your mind. Now in this place of calmness focus on adding value with your clients. From this place of calmness you will effortless attract the business you need to make your mortgage payment.

________________________________________________________________

Want to learn more? Contact my office for a 15 minute consultation to learn how we can help you increase your sales results. (916) 253-1835 ext 1

________________________________________________________________
Join me for a day of mentoring in California. To view the details go to http://www.ericlofholm.com/persuasion.php ________________________________________________________________ Join me for an evening of phone skills training in San Diego on Wednesday April 11. There is no charge for this event. To view the details go to http://www.ericlofholm.com/phone.php ________________________________________________________________ Have you heard the buzz about the law of attraction? Join me on Monday April 16 on a conference call where I will share with you how to use the law of attraction to close more sales. The call is being held on Monday April 16 at 5:00 pm pacific. To get the phone number go to http://www.ericlofholm.com/call.php

Public Speaking Conference Call April 5

2007-04-04T00:13:00.001-07:00

The fastest, easiest way I know to grow a business is public speaking. From a sales point of view let’s look at some simple math.

You can sell to one person at a time or you can sell to a group of people. Which one do you thing is going to create more sales?

Would you like to learn how to grow your business doing public speaking?

Join me and Ben Gay on Thursday April 5 at 5:00 pm pacific. Ben and I will reveal many of the secrets that have made us successful selling from the platform.

Ben and I have delivered several thousand front-of-the-room presentations and many millions in sales.

Ben is the man behind The Closers book series one of the most successful sales book series ever written.

On this call Ben and I will be interviewing each other. We will share some of the secrets we use to effortlessly, consistently close sales.

We are willing to share with you some of our secrets for two reasons. The first reason is you can use the techniques you learn on the call on your very next talk you give.

The second reason is we are doing a public speaker training in the near future. At the end of the call we will give you all the details about the program.

This is one call you do not want to miss.

This call is only being held one time. I do not plan on recording it.

The call is on Thursday April 5 at 5:00 pm pacific. To get the phone number go to http://www.ericlofholm.com/call.php

To learn more about Ben Gay go to www.bfg3.com or go to www.amazon.com and type in his name.

To learn more about Eric Lofholm go to www.ericlofholm.com.

Warmly,

Eric Lofholm

Ps. Please share this email with everyone you know that is interested in public speaking.

Law of Attraction Conference Call Part 2 Mon April 2

2007-03-28T15:54:00.001-07:00

Last week I held a conference call sharing how to use the Law of Attraction to make more sales. The call was a huge success. Read one Antoinette Webster had so say about the call.

Congratulations Eric!

Thank you for an awesome, deeply inspiring, high-content call on Sales & The Law of Attraction. You were "on fire with enthusiasm" on All levels.

And thank you especially for sharing your story related to making it more painful to not take action than it is to take action. Your not wanting to look back on your life with regrets really spoke to me. I personally choose to no longer live a less than life. I choose elegant prosperity and success. I choose to guide others in living/being their authenticity and purpose.

Once again it was a pleasure to be witness to you doing/being your passion. Eric, here's to your continued success.

With Joy & Enthusiasm!

Antoinette S. Webster, M.E!, MBA, Author, Speaker, Facilitator, Life/Balance/Spirit Coach+A System that Works513.887.0600www.ASystemthatWorks.com

Right now there is a huge buzz about the law of attraction. The law of attraction has been around for centuries. The awareness though is new due to the huge success of the movie The Secret. Would you like to discover how the law of attraction can help you increase your real estate results?
This Monday I will be sharing new content about the law of attraction. You do not want to miss this call.
The phone number to use is (641) 985 0011 Participant Code: 7129337# The call is being held at 4:00 pm pacific.

4:00 pm pacific
5:00 pm mountain
6:00 pm central
7:00 pm eastern

If you were on last week’s call I will be sharing new ideas that I have never shared before on this call.

If you missed last week’s call and would like a copy of the recording send me an email. eric@ericlofholm.com
Warmly,

Eric LofholmPs. Please share this email with everyone you know.

Law of Attraction Conference Call Monday March 26

2007-03-23T01:07:00.000-07:00

Law of Attraction Conference Call Monday March 26

Right now there is a huge buzz about the law of attraction.

Would you like to discover how the law of attraction can help you increase your sales results?

Did you know the law of attraction can work against you and hold you back from your potential?

Join me on Monday March 26 at 5:00 pm pacific and I will share with you how to harness the power of the law of attraction. I have never shared this content in on a conference call before. This call could be the key to you unlocking your sales greatness.

The call is open to the public. Invite your friends and co-workers to the call.

The phone number to use is (641) 985 0011 Participant Code: 7129337#

The call is being held at 5:00 pm pacific.

Warmly,

Eric Lofholm

Ps. Please pass this email on to everyone you feel could benefit.

Help Wanted

2007-03-20T07:21:00.000-07:00

Dear Friend,

Thank you for viewing my blog. Today’s blog is called Help Wanted. Below are 3 things I need help with. Please help in any way that you can.

Help Wanted

1. FREE Conference Calls
2. Email Lists
3. FREE Seminar

1. FREE Conference Calls
One of the ways I promote my business is by offering FREE conference calls to sales teams and network marketing teams. What the team gets out of the call is a 30-45 minute customized training on the topic of their choice. Popular topics include:

Closing
Objection Handling
Referrals
Lead Generation
Appointment Setting
Goals Setting

What I get out of the call is a few minutes at the end of the call to share about one of my sales increasing programs. I am looking for companies and people to contact to offer a free conference call. To learn more about the free conference call service go to http://www.ericlofholm.com/conferencecall.php
When you think of possible companies think of:

Where you work
Other offices your company has
Where your friends and family work
Anyone you know in sales or network marketing

Email your leads, ideas, or suggestions to eric@ericlofholm.com.

2. Email Lists

One way I promote my business is by having others promote me to their email list. I am looking for people who have email list of 100 – 5,000,000 where the subscribers would have an interested in growing their business. When you think of possible people think of:

Your list
The emails you receive
Companies with 100 or more salespeople
MLM leaders with 100 or more on their team

Email your leads, ideas, or suggestions to eric@ericlofholm.com.

3. FREE Seminar
This year I am offering my one day seminar, Persuasion and Influence Mastery, for free. In the past I have charged $299 per person for my 1-day seminars. To learn more about Persuasion and Influence Mastery go to http://www.ericlofholm.com/persuasion.php
I need help getting the word out about the seminar. Do you know of anyone who can help me get the word out? I am looking for people who can get the word out to 10 – 100,000 people. The seminars are being held in Northern California, Southern California, and St. Louis, Missouri.
When you think of possible leads think of:

People with email lists
Companies that have 100 or more sales people
Other business training companies
Associates
MLM leaders

Email your leads, ideas, or suggestions to eric@ericlofholm.com.

Public Speaking Seminar

2007-03-14T23:40:00.000-07:00

THE NATIONAL ASSOCIATION OF PROFESSIONAL SALESPEOPLE

PROUDLY PRESENTS BEN GAY III’S AND ERIC LOFHOLM’S WORLD FAMOUS PUBLIC SPEAKING SEMINAR!

DRAMATICALLY INCREASE YOUR INCOME WITH THE ULTIMATE SELLING SKILL!

Ben Gay’s minimum speaking fee is $9,500!

PLUS LARGE PRODUCT SALES!

Now Ben & Eric will teach you how it’s done!

And how you can do it too!

Dear Fellow Sales & Marketing Professional,

Have you ever wondered how professional public speakers make so much money just talking? - - and how you could join them?

Ever wonder how people like Zig Ziglar, Ben Gay III, Jim Rohn, Tommy Hopkins, Eric Lofholm, Tony Robbins and the other speaking legends got there? How they can command such seemingly exorbitant fees?

Ben and Eric wondered, too... until they became one of them!

And now you can learn their secrets!

THAT’S EXACTLY WHY HUGH HARRIS (CEO/DIXIEHOMECRAFTERS) JUST SIGNED UP! SAME FOR MICHAEL McNERNEY (ONE OF THE TOP GUNS WITH CUNA MUTUAL LIFE INSURANCE) AND ANDREW ZIRKIN (THE BEST SEARCH ENGINE OPTIMIZER IN THE WORLD!). PLUS SELLING DYNAMOS JIM & AMY PRZYTULSKI (MASTERGUARD) AND VICTOR ELLIS (LONG BEACH, CA) TO NAME A FEW!

Just spending four days with these super stars will change your life!

Or maybe you want to polish up your existing speaking skills. Perhaps you’ve noticed that those who communicate more effectively make a lot more money than those who don’t! (It’s true in all professions – sales especially! - and in all corporate cultures!)

Or maybe you just want to overcome your general fear of speaking in public. As you probably know, it’s the most common psychological fear in the world! Ahead of death by fire!

Ben admits he was literally terrified at the thought of having to speak in front of even small groups. My, how he’s changed!

If any of those things ever crossed your mind, we have good news for you! The cure is here! It’s available for you now! It’s easy! Almost magic! And 100% GUARANTEED!

CALL (888) 817-2537 ext 1 FOR FREE NO OBLIGATION DETAILS!

Ben and Eric developed a system that has helped tens of thousands of people easily and painlessly overcome their fear of speaking in public! Gently, painlessly, without embarrassment!

And their speaking system works equally well with experienced professional speakers who are ready to move up to the next level of success and income!

Good news! Virtually all of Ben’s and Eric’s graduates have gone on to more fully enjoy their lives! They are now free of that nagging fear that someone was going to call on them to say something in front of a group!

And guess what!

Now the graduates’ biggest fear is that they won’t be called on! They love to show off their new speaking skills!

Thousands of graduates moved up in their careers as a direct result of becoming known as people who effectively communicate!

And hundreds of their graduates over the years have gone on to become professional speakers in their various areas of expertise. Many of them making a great deal of money! Proving it’s possible to get rich while overcoming most people’s #1 fear!

CALL CALL (888) 817-2537 ext 1 FOR FREE NO OBLIGATION DETAILS!
FOR FREE NO OBLIGATION DETAILS!

It’s your turn to join the ranks of those people you’ve seen walk confidently to the fronts of rooms. The people everyone admire! The people who seem to have it easier in life! The most popular people!

Why not?

They don’t have anything you don’t have!

The term “By popular demand!” gets overused, but we’ve had hundreds of requests to resume this powerful Public Speaking Seminar. Most people know Toastmasters and the other self-help groups, while well-meaning and helpful, aren’t the real answer. It simply takes more than those groups can offer. They are often “the blind leading the blind.”

And most people don’t have time to devote the 12 to 16 weeks some public speaking operations require, only to then be told they need the “Super Advanced Course” for even more thousands of dollars!. No wonder most people give up!

But it wasn’t the many requests that finally pushed Ben and Eric to teach their Public Speaking Seminars again. It was a brochure each received from a “trainer” they’d never heard of, “endorsed” by several other people they’d never heard of. It offered a four-day “bootcamp for speakers” for almost $10,000 per person! Plus expenses! Yikes!

“And to think,” Ben said, “I thought we were high-end at $4,995 for our four-day seminar! In fact, we apparently charge less than 50% of what we should when you figure that we also pay a $1,000 travel allowance/ discount, provide four-nights of free lodging right on Fisherman’s Wharf/Pier 39 in beautiful San Francisco, California and serve breakfast every morning!”

But that’s OK! Ben and Eric make their real money selling, speaking and writing! Their Public Speaking Seminars are pure fun! Both for the attendees and them!

CALL CALL (888) 817-2537 ext 1 FOR FREE NO OBLIGATION DETAILS!
FOR FREE NO OBLIGATION DETAILS!

Can anyone really learn how to speak well in public without fear? Significantly improve their ability to communicate their thoughts? All in just four days? Absolutely!

Ben and Eric have helped thousands achieve this level of performance . . . Ben for almost 40 years! And most to them (over 90%) had no speaking experience before they attended the class!

Ben and Eric have coached everyone from astronauts to prison inmates. Milk truck drivers to bankers. Athletes to accountants. Salespeople to pilots. The educated to the not so educated. Doctors, lawyers and at least one Indian Chief! And, most importantly, people just like you! You name them; Ben and Eric have taught them how to speak in public comfortably and effectively! Just as they do.

“And to the best of my recollection,” Ben says, “Over the past almost 40 years of teaching public speaking, I’ve never had a failure! Not one!”

But you don’t care how the Indian Chief did! You want to know how you will do!

Well, Ben and Eric are absolutely confident you’ll be so pleasantly amazed, so astounded at the progress you’ll make over the four days you’ll share with them, THEY ABSOLUTELY GUARANTEE YOUR COMPLETE SATISFACTION!

AS USUAL, WE OFFER OUR 100% UNCONDITIONAL NO QUESTIONS ASKED MONEYBACK GUARANTEE!

Who else will be there? The class is limited to just fifty people. That allows for plenty of interaction with the entire group and personal one-on-one coaching from Ben Gay III and Eric Lofholm!

As for the other members of the group, history tells us that most will be sales and businesspeople (both men and women) who simply want to become more powerful and effective communicators. In other words, people just like you!

Most importantly, Ben and Eric conduct their seminars to be uplifting and supportive. And not only are they fun and productive, you’ll form friendships and business relationships you’ll treasure for the rest of your life! Some of them with very famous powerful people in the sales and marketing world! You won’t believe who’s coming!

So what do you do now? This exciting class is April 23rd-26th (Monday through Thursday) in San Francisco, CA (right on Fisherman’s Wharf/Pier 39!) So call CALL (888) 817-2537 ext 1 FOR FREE NO OBLIGATION DETAILS!

to reserve your seat(s) and/or to ask any questions you might have.

When you call, we’ll give you the travel and hotel information. And we’ll give you the schedule for each of the four days.

The cost? For an individual it’s a tax deductible $4,995 . . . minus a $1,000 travel allowance/deduction (just $3,995 net) And remember, we pay for your hotel room and breakfasts (that’ll save you another $1,000 or so out of pocket!).

Plus we offer additional savings if you bring a spouse/partner/business associate who registers at the same time . . . and groups of five or more registering together will receive a special discount, too!

Don’t delay! Registration is first come, first served! When the fifty seats are gone, they’re gone! And this is the only Public Speaking Seminar Ben Gay III and Eric Lofholm have scheduled together!

Call CALL (888) 817-2537 ext 1 FOR FREE NO OBLIGATION DETAILS!
right now to start stepping up to a whole new world of success and happiness! I looking forward to seeing you!

Warmly,

Eric Lofholm
Sales Trainer
(888) 817-2537

Pat Carney is one of the top experts in the world on referrals

2006-12-08T11:04:00.000-08:00

Pat Carney is one of the top experts in the world on referrals.

He is doing a free seminar. The details are below.

Wednesday, December 13, 2006

8:00 am to 10:30 am

National University

705 Palomar Airport Rd

Carlsbad , CA 92011

To reserve your seat call or email Pat.

RSVP at: Patrick@referralinstitute.com or 760-727-4529

Important Information about The Close Seminar

2006-11-28T22:49:00.000-08:00

Please take 2 minutes and read the information below word for word to ensure you have the best experience possible at the event.

Please forward this web address to everyone that is attending
The Close with you. http://saleschampion.blogspot.com/

VIP Seating Option

We are expecting 500 participants at the seminar. We are offering a VIP seating option. The price is $50. You would be guaranteed a seat in the first 100 seats for both days. The $50 covers you for both days. The doors will be opened for the VIP section 10 minutes before general seating. As a bonus you will also receive $50 in Eric Bucks. Eric Bucks are explained below. To purchase the VIP seating option go to http://www.ericlofholm.com/vip.php

Lunch Option

You are on your own for lunch. Because we are expecting 500 participants their may be a line in the hotel restaurant. There are restaurants within driving distance. You also have the option of having lunch with Eric Lofholm. The price of the lunch is $60. That covers you for lunch on Saturday and Sunday. The lunch will be served buffet style. Eric will deliver a talk on time management during the Saturday lunch and a talk on goal setting during the Sunday lunch. This lunch option is limited to 50 people. As a bonus you will also receive $60 in Eric Bucks. Eric Bucks are explained below. To purchase the lunch option go to http://www.ericlofholm.com/lunch.php

What is an Eric Buck?

An Eric Buck is a voucher good towards the purchase of any Eric Lofholm International product or service. By purchasing the VIP seating option you will receive $50 in Eric Bucks. By purchasing the lunch option you will receive $60 in Eric Bucks. Eric Bucks can be used at any time for any Eric Lofholm International product or service.

What time should I arrive?

The program starts at 9:00 am each day. VIP seating will be open around 8:30 am. General seating will be open around 8:40 am. We need to register 500 people. I would recommend that you arrive at 8:00 am. I would suggest you arrive no later than 8:30 am.

Where is the event?

The Event is being held Dec 2/3, 2006 9-5pm
Mission Valley Marriott
8757 Rio San Diego Drive
San Diego, CA 92108
(619) 692-3800

Can I still get additional tickets?

Yes, you can at http://www.ericlofholm.com/close.php

Do I need to bring anything?

Bring a journal, a pen and business cards if you want to network.

Lap Top Policy

You are welcome to bring a lap top as long as you use the batery. There will not be any plugs available for use.

Bring a coat or sweater

The room is going to be kept cool. Please bring a coat or sweater.

How much is parking?

There is parking at the hotel for $5 per day. There are no in and out privileges. If you leave for lunch you will need to pay another $5 for parking.

Sunday Edition for Your Success November 26

2006-11-28T22:20:00.000-08:00

What are you thankful for?

This moment is a great moment to get connected in your mind for what you are thankful for. I want you to know that I am thankful for you. Even if you and I have not personally met you are one of my clients. Take a few moments today and let at least one person know how much they mean to you.

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Are you committed to your own success?

If you're not then there is nothing anyone can do to help you achieve it. Your success is in your hands. I can teach you skills because skills can be learned. And I've refined the skills needed to achieve success in sales, which makes it easier and faster for you. But you must be willing to learn and be committed to your own success. In my seminars, bootcamps, workshops, coaching programs and other offers, you learn fundamentals, thinking processes, strategies, tactics, and skills. I teach you how to excel.

"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." - Aristotle

Let me take that just a bit further to add, "... and a habit is a learned behavior." I want to talk to you about excellence as a learned behavior, a skill set. And so, in this Sunday Edition for Your Success, I am starting with your strengths. Each and every one of us has strengths, though most people couldn't clearly tell you what they are. Most of us are aware of our weaknesses, in fact, we are all too painfully aware of them.

But realize this: Weaknesses fall by the wayside once you build upon your strengths. A primary challenge to you then is to figure out exactly what your strengths are. Here's an "assignment" for you. Carefully consider what you are good at... just like when you were in school and you found that you were good at math, or English, or science, or history... we want to decipher what you're good at when it comes to your career or business. Write down every applicable strength that you possess.

What are you good at that your clients or customers respond to? What are you most productive at doing? What do you do that seems to come naturally and easily? What do you do that makes you feel confident? What do you do that usually leads to a successful conclusion? Why should you do this? Because what you're good at is a natural strength. And when you go with your strengths, you remove obstacles. To be successful at anything, it must first stem from a strength.

To achieve the kind of success you want, you must use your strengths in your profession or business and continually refine, add to, and improve upon them. For those of you who are fortunate enough to be able to attend my programs, I personally help you in building upon your strengths and learn the skill sets you need to become a sales superstar. But if personally working with me is not something that you can do, for whatever reason -- location, time, money -- I offer you many other ways to gain power in achieving your own success.

Take what you can from what I offer and run with it. In today's case, decipher and build upon your strengths to create excellence in what you do so customers and clients want to do business with you. You can also take advantage of the upcoming events that I offer (many free and available from anywhere) that can help you on the road to success:

THE CLOSE SEMINAR - FREE (Now with VIP seating available at a nominal fee) December 2nd and 3rd Are you tired of hearing the words "no," "maybe," and "I'll think about it" from your prospects? Are your sales rejections getting you down? Is your list of leads dwindling (or non-existent!) as you struggle to find the next sale, and the next and the next? Could your lead generation system use a good boost?

The truth is, maybe you're simply missing a few powerful sales and closing techniques that could make all the difference in the world. Discover the secrets of generating more referrals than you can handle and increasing your closing rate to record levels!

Learn more about THE CLOSE, go here >> http://www.ericlofholm.com

Sunday Edition for Your Success November 19

2006-11-19T15:35:00.000-08:00

If you’ve been following along the past few weeks, you may have re-awakened to the fact that becoming a sales superstar means that you have to master the fundamentals, have a clear vision, develop a strategy, focus your efforts on productive time, delegate redundant tasks, and turn weaknesses into strengths.

Hmmm… does that seem like a lot to you?

Many people go through their lives never even determining the problem(s) that cause their lack of results. If you are beginning to understand what you need to do, and are willing to take action, you’re on your way to the solution. Taking the right strategic path will lead to your success.

Fundamentals are what superstars rely on. Fundamentals are what you need to rely on to become a superstar.

You’ve heard the saying (paraphrased), “In life there are only two possibilities – results or excuses…” haven’t you? Think about that.

If you’re making excuses, I’m telling you it’s time to stop, consider your situation, decide on your path, and take actions that lead to your success... today!

Let me ask you something. What do you think stands in your way of success?

I’d be willing to bet that if I asked people to send in their answers to that question, I’d get far too many. I’d also be willing to bet that all of their answers would boil down to one obstacle.

Success or the lack of success (I don’t want to call it failure) comes down to only a few crucial decisions that you’ve made in your life. In this case, when you decided what career path to take in life, how much did you actually think about it? Did you prepare for it? Did you invest wisely in that decision? Or did you fall into it, sleepwalk into it, or somehow feel forced into it?

The path you are now on should have been an active, conscious, strategic decision. It should have been carefully considered. Planned. Desired. Actively pursued. If it wasn’t, I’m going to be brutally honest with you here… you should rethink your choice.

Being a sales superstar stems from a strategic decision to become one; studying, learning, envisioning, planning, focusing and taking conscious action. It’s a pursuit of excellence. And above all, it’s a state of mind.

There is a difference between being interested in something and being excellent at something. You may be interested in becoming a sales superstar because it is one way to be able to set your own wages. You give yourself a raise every time you get better at what you do. But unless you take action to get better, you are merely interested in the idea and may not willing to put forth the effort to be excellent.

You will spend more time working than anything else in your life. It is what will determine your income, your wealth, your financial ability -- for the rest of your life.

Due to this, you must take action to do what you truly desire to do. Something you enjoy. Something you want to learn about and continually improve upon. Something you want to excel at. Something you are willing to spend the time doing. If what you have chosen to do with your life fulfills those things, or is on its way to fulfilling them, you’re definitely bound to achieve the success you crave.

Your success is very important to me. That’s why I send you this “Sunday Edition for Your Success” – that you asked for. It’s why I am honest with you in these things. It’s also why I offer learning opportunities to you, many of them completely free of charge. Of course, I also must earn an income, and admittedly you’ll get much more out of the programs I offer that require an investment on your part. However, by taking advantage of my many free offers, you can make a wise decision when it comes to that investment. I want you to get to know me and the valuable knowledge and techniques that I can offer you.

So, come on… take advantage of everything offered at www.EricLofholm.com …

The Close Seminar – Free
(Now with VIP seating available at a nominal fee)
December 2nd and 3rd

Are you tired of hearing the words "no," "maybe," and "I'll think about it" from your prospects? Are your sales rejections getting you down? Is your list of leads dwindling (or non-existent!) as you struggle to find the next sale, and the next and the next? Could your lead generation system use a good boost? The truth is, maybe you're simply missing a few powerful sales and closing techniques that could make all the difference in the world. Discover the secrets of generating more referrals than you can handle and increasing your closing rate to record levels!

Learn more about The Close, go here >>
http://www.ericlofholm.com/close.php

======================================
SALES TRAINING PODCASTS:

http://www.greenpodium.com/eric

======================================
FREE CONFERENCE CALL:
Do you want to become a sales superstar? You have potential inside of you to perform at a higher level!Join me on Monday, November 27th at 4:00 to learn how to become a sales superstar. On this live interactive conference call I will reveal 7 of the most powerful sales ideas I have learned over the last ten years.
On this call you will learn:
The most common mistakes salespeople make and how to avoid them.
How to generated unlimited leads.
How to close. How to handle objections with confidence and ease.
The fastest way to increase your sales results.
And much, much more.
Register for free, go here >>
http://www.ericlofholm.com/conference-call.php

======================================

December 6th, Sales Mastery 20069:00 am - 5:00 pm The Hilton Garden Inn Sacramento, CA

For more information call: Eric Lofholm International, Inc. 916-435-8615

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Sunday Edition for Your Success November 5

2006-11-19T15:30:00.000-08:00

Let’s return to our previous conversation about the difference between being focused and unfocused. My question to you is: Do you have a vision and a strategy? These will bring you focus.

When I’m talking about strategy and I’m not talking about one where you’re doing the same as everyone else except trying to do it a little better. That’s not a strategy; that’s being unfocused. It’s this type of thinking that keeps you from deriving a real strategy for success. It’s the way to frustration and failure.

If you identify with this, don’t give up! Instead I want you to feel relieved because the truth is you’ve been working harder than you need to for a fraction of the results you deserve -- and that’s about to change.

I’ve been there myself. I was truly lacking a genuine vision and strategy my first year in sales, but didn’t realize it. I was working much harder than I ever had without the results I anticipated. So, believe me, you’re not alone!

When I finally realized the error of my ways it was like waking up from a bad dream. Immediately my career and my life began to change for the better. It made such a profound difference for me; I knew I needed to share it with others.

I began my sales career in 1992. I was the bottom producer my entire first year. I was put on quota probation and nearly lost my job. I then started studying, documenting and refining everything that needed to be done to strategize, streamline and systemize my sales career. In my second year I quickly shot to the top and became the top producer. During one record month I sold 16 times my quota and went on to become the top producer at two other sales organizations.

But I am getting way ahead of myself here. I still have more I want to share with you. So, back to the purpose of this “Sunday Edition for YOUR Success”.

Let’s talk for a bit about your time and how you spend it. How many hours in a day would you say are truly productive hours? Studies indicate that most people are truly productive between a half hour and a couple of hours per day. Productive time meaning income generating time spent – not just working.

Productive time comes when you are focused and disciplined. For example, talking to friends, surfing the web, checking your email, organizing your desk, cleaning your office, and even studying and learning is not productive time spent. Learning is important but no knowledge has worth unless it’s implemented and acted upon – and that’s when you’re productive.

I’m not suggesting that you don’t do any of the things I listed in the example above. You need to spend time learning, and you need to talk to people, plan and organize, etc. But know that it’s not productive time. You have to do these things, but it doesn’t increase your income.

Simply put, focusing on being productive will result in success.

The next question is, “What is success to you?” Have you set a clear income goal? Do you know how to reach it?

Break it down. Consider your productive time in a day. Say, two hours a day. And say that you want to earn $200,000 per year. Here’s what it would take:

Working 5 days a week, 50 weeks per year, at 2 hours of productive time per day, you have 500 hours per year to earn $200,000. That means you need to earn $400 per productive hour to attain your income goal.

Wow! That seems like a lot, doesn’t it? But that’s what your time would be worth. Doesn’t everything seem different to you now? What should you be spending your time on if you are worth $400 per hour?

Think about that this week and we’ll continue next Sunday. Until then, take advantage of the learning opportunities I have to offer you so that when you’re ready to be productive you can put solid skills into action!

THE CLOSE SEMINAR, DECEMBER 2nd and 3rd:

Are you tired of hearing the words "no," "maybe," and "I'll think about it" from your prospects? Are your sales rejections getting you down? Is your list of leads dwindling (or non-existent!) as you struggle to find the next sale, and the next and the next? Could your lead generation system use a good boost? The truth is, maybe you're simply missing a few powerful sales and closing techniques that could make all the difference in the world. Discover the secrets of generating more referrals than you can handle and increasing your closing rate to record levels!

Learn more about The Close, go here >>
http://www.ericlofholm.com/close.php

======================================
FREE PODCASTS:

“How to Make the next 12 Months Your Best 12 Months Ever”
“How to Reach Your Next Level of Sales Success by Working with a Sales Coach”
“How to Become a Sales Superstar”
“How to Close More Sales Using Sales Scripts”

Register for free, go here >>
http://www.ericlofholm.com/podcasts.php

======================================
FREE CONFERENCE CALL:
Do you want to become a sales superstar? You have potential inside of you to perform at a higher level!Join me on Monday, November 27th at 4:00 to learn how to become a sales superstar. On this live interactive conference call I will reveal 7 of the most powerful sales ideas I have learned over the last ten years.
On this call you will learn:
The most common mistakes salespeople make and how to avoid them.
How to generated unlimited leads.
How to close. How to handle objections with confidence and ease.
The fastest way to increase your sales results.
And much, much more.
Register for free, go here >>
http://www.ericlofholm.com/conference-call.php

======================================

Announcing Eric Lofholm’s Brand New Sales Scripting Workshop

2006-08-18T09:58:00.000-07:00

The fastest, easiest way to become a sales champion is to develop a customized sales script for your sales presentation.

How effective is your sales script?

Most salespeople have a poor to good sales script. How would you describe the quality of your sales script?

Imagine how much more successful you would be if you had an outstanding, customized sales script to effortlessly close sale after sale. When you have an outstanding, customized sales script you will be:

More confident
More successful
happier
Less stressed
Make more money, lots more money
Have more fun

Problems have price tags. How much is it costing you everyday in income not having an outstanding, customized sales script?

How much is it costing you monthly?
How much is it costing you yearly?
How much could it cost you over the rest of your sales career?

If you are a sales manager you can multiply these numbers times the number of salespeople you have.

In 1992 I was a struggling salesperson. I was the bottom producer. In December of 1992 I was put on quota probation. I was told if I didn't hit quota in January I would be fired. It was at that time I was introduced to a professional script writer. Together we created an outstanding, customized sales script. In January I made quota by 1 sale. In February after I perfected the script I sold 5x quota!

One of the most powerful ways to increase your sales results immediately is to improve your sales script. I have been helping people write sales scripts for over seven years, and know that you need to tailor the script to what you are selling.

I have helped my clients write a variety of scripts, such as:

1. Telemarketing Scripts
2. Front of the Room Scripts
3. Closing Scripts
4. Referral Scripts.
5. Objection Handling Scripts
6. Appointment Setting Scripts
7. Conference Call Scripts

Announcing a brand new Sales Scripting Training. I recently put together an 8 Week Sales Scripting Teleseminar Training. Each week I will train you on the most powerful script writing techniques that exist. The last 30 minutes of each call are available for question and answer. The training is limited to 20 participants to ensure you will receive personal attention. Each week you will do a writing assignment on your sales scripts. Your scripts will be reviewed and critiqued each week. Each call is recorded and available on a podcast. The podcast will be automatically sent to your Itunes within 24 hours of each call. If you don't have Itunes you can download it for free. To receive the date of the next class and the pricing information email your name and phone number to eric@ericlofholm.com.

Warmly,

Eric Lofholm

4 FREE Awesome Sales Training Offers From Eric Lofholm

2006-07-27T00:02:00.000-07:00

Would you like to learn how to “close the sale”?

I have been teaching salespeople how to close for the last 8 years. Would you like me to teach you? If you answered yes then please read this blog entry word-for-word.

Twelve years ago I didn’t know how to close. I had just missed hitting my sales quota for the second month in a row. My manager, Richard Hogan, called me into his office and wrote me up. He told me I needed to hit quota that month or I would be fired.

I was terrified…because I didn’t know how to close.

…and then everything changed. I made quota that month. The next month I sold 5x quota. Seven months later I sold 16x quota!

Do you want to know the secret? The secret is I met a master closer that taught me how to close. Once I learned how to close I have never looked back.

I want to teach you how to close.

There is no cost for the training.

Why would I be willing to do that you might ask?

It is very simple. Once you get a taste of the quality of sales training my company provides you probably will become a client for life.

I have four opportunities for you.

1. 2-Day Intensive Seminar on Closing
2. 45-Minute Audio on Sales Greatness
3. How to Become a Sales Superstar conference call
4. Conference Call for Your Sales Team or MLM Team

All 4 offers are free.

You can do 1, 2, 3, 4 or all 4. It is not necessary to purchase anything from me now or in the future.

OPTION 1

The 2-Day Intensive Seminar is being held 4 times this year. I will be sharing my best content on closing and objection handling. Here are the four dates.

September 23-24 Walnut Creek, California
October 21-22 Sacramento, California
December 2-3 San Diego, California

To register online go to http://www.ericlofholm.com/close.php

In this seminar you will learn:

How to close

How to overcome objections

How to overcome your fear of rejection

When to close

Closing phrases

The most common mistakes salespeople make when closing

How to increase your closing ratio.

My best closing techniques

Each event is limited to 250 people. To reserve your seat today go to http://www.ericlofholm.com/close.php

OPTION 2

I created an audio called 7 Secrets to Sales Greatness. You can download the audio to your computer and listen to it immediately.

To receive your audio called, 7 Secrets to Sales Greatness go to http://www.7secretstosalesgreatness.com

OPTION 3

I will be doing a conference call on Tuesday August 1 at 5:00 pm pacific. The call is titled How to Become a Sales Superstar. To register go to http://www.ericlofholm.com/conference-call.php

OPTION 4 Conference Call for Your Sales Team or MLM Team

Sales Training Offer from Eric Lofholm

Would you like to become a sales champion?

Would you like to be trained on the finest sales and influence skills that exist?

Would you like to sell more so you don’t have to worry?

Do you feel anxiety working on commission? If so, would you like to reduce or eliminate that anxiety?

If you answered yes to any of the questions above read this entire email word for word.

About two years ago Josh’s company asked me to do a conference call for their sales team. I remember the call as if it was yesterday. The call was at 6:00 pm on a Tuesday night. At the beginning of the call I asked each person to share their name. Six people where on the call that night. Josh was one of the six. We had never met before. The reason we met that night is because Josh’s boss had the vision to set up the conference call.

I shared 45 minutes of solid sales training content. I provided some of my very best content on the mindset of a sales champion. That call turned about to be a life changing call for Josh. The ideas I shared combined with Josh’s hunger to become great came together. At the end of the call I shared an opportunity to work with me in a mentoring relationship. Josh was the first person to call me.

Josh and I stared to work together. He shared with me later that his financial situation got so bad he had to borrow 250 from his brother to get back to 0. (those were the exact words Josh told me). Josh continued to learn sales principles from me. His results started to show improvement. And then it happened. He put all the principles together and he became the top producer at his company within 9 months. That month he earned over $20,000 in commission.

I am looking for another Josh. I am looking for another person who is hungry. I am looking for another person who is highly motivated. Is it you?

Here is how I am going to find that person. I am offering to do a training workshop or conference call for free. This is exactly the same thing I offered Josh’s company.

Here is how it works:

To qualify for the training you need to have 6 or more people participate in the training.

You will request the training at http://www.ericlofholm.com/conferencecall.php

Someone from my office will contact you to schedule the training.

When the training is scheduled your company will select which topic they would like covered.

At the end of the call you can choose to receive additional training like Josh did.

This free offer is being sent to more than 17,000 of my best clients. The training will be scheduled on a first-come-first-served basis. If you are interested please respond immediately. Due to my busy schedule, this offer is limited to 12 companies
Here is a copy of an actual email I received this weekend.

“Eric, this message comes a bit late but the sentiment is the same. Thank you so much for your time and information. The number of participants on the call was few however the information shared was very helpful. I have received nothing but positive feedback from my fellow associates. In fact, they're requesting another call with you! If this is at all possible let's arrange another time and date. Additionally, there are requests for further information regarding your mentoring program.”

This training is great for the following industries:

Real Estate
Mortgage
Automobile
Network Marketing
Telemarketing
Telecommunications
And any other industries where the sales reps work on commission

If your company is located in Northern California and you are one of the first 12 to respond to this offer, I will personally come to your office to do the training.

If your company is located outside of Northern California the training will be provided by phone.

To qualify for this offer, your company needs to have at least six participants in the meeting.

To schedule an appointment go to http://www.ericlofholm.com/conferencecall.php

If you have any questions at all about this email please email me at eric@ericlofholm.com.

If I receive your request for the training after the 12 slots are full, I will put you on a priority waiting list. If any of the 12 companies fall out, you can replace them.

Warmly,

Eric Lofholm

* The schedule will fill up quickly. Please respond immediately if you are interested.

* Please forward this blog address to everyone you know in sales.

*For more information about my company or me, visit our website http://www.ericlofholm.com/

I encourage you to take action on all four offers.

Register right now.

Warmly,

Eric Lofholm
Master Sales Trainer

Ps. Sign up for all four offers today. They will help you increase your sales.

Pps. Email this blog address to everyone you know in sales or network marketing.

Ppps. Print this blog and distribute it at your next sales meeting.

Sales Scripting Workshop

2006-07-25T10:16:00.000-07:00

Announcing Eric Lofholm’s Brand New Sales Scripting Workshop

The fastest, easiest way to become a sales champion is to develop a customized sales script for your sales presentation.

How effective is your sales script?

Most salespeople have a poor to good sales script. How would you describe the quality of your sales script?

Imagine how much more successful you would be if you had an outstanding, customized sales script to effortlessly close sale after sale. When you have an outstanding, customized sales script you will be:

More confident
More successful
More happy
Less stressed
Make more money, lots more money
Have more fun

Problems have price tags. How much is it costing you everyday in income not having an outstanding, customized sales script?

How much is it costing you monthly?

How much is it costing you yearly?

How much could it cost you over the rest of your sales career?

If you are a sales manager you can multiply these numbers times the number of salespeople you have. In 1992 I was a struggling salesperson. I was the bottom producer.

In December of 1992 I was put on quota probation. I was told if I didn't hit quota in January I would be fired. It was at that time I was introduced to a professional script writer. Together we created an outstanding, customized sales script. In January I made quota by 1 sale. In February after I perfected the script I sold 5x quota!

One of the most powerful ways to increase your sales results immediately is to improve your sales script. I have been helping people write sales scripts for over seven years, and know that you need to tailor the script to what you are selling. I have helped my clients write a variety of scripts, such as:

1. Telemarketing Scripts
2. Front of the Room Scripts
3. Closing Scripts
4. Referral Scripts.
5. Objection Handling Scripts
6. Appointment Setting Scripts
7. Conference Call Scripts

Announcing a brand new Sales Scripting Training.

I recently put together an 8 Week Sales Scripting Teleseminar Training. Each week I will train you on the most powerful script writing techniques that exist. The last 30 minutes of each call are available for question and answer. The training is limited to 20 participants to ensure you will receive personal attention. Each week you will do a writing assignment on your sales scripts. Your scripts will be reviewed and critiqued each week. Each call is recorded and available on a podcast. The podcast will be automatically sent to your Itunes within 24 hours of each call. If you don't have Itunes you can download it for free.

To receive the date of the next class and the pricing information email your name and phone number to eric@ericlofholm.com.

Warmly,

Eric Lofholm

Referral Training

2006-05-25T08:48:00.000-07:00

May 25 Referral Training
Presented by Eric Lofholm
www.ericlofholm.com

3 Ways to Improve in the Area of Referrals

Inner Game – The inner game is the mental side of referrals. It is your belief systems, comfort zones and mindsets.

Outer Game – The outer game is the tactical side of referrals. What you say, when you say it, how you say it.

Action – Action is doing what you know.

___________________________________________________

Inner Game of Referrals

How would you rate yourself on a scale of 1-10?

Do you consistently ask?

Do you feel like you are bothering the person when you ask?

Do you believe you aren’t very good at referrals?

Do you believe you are a referral master?

Do you expect to get referrals from your clients?

Scorpion and the frog story

The law of belief is whatever you tell yourself over and over again you will eventually believe.

Each day I am getting better and better at referrals.
People love to give me referrals.
I am a referral master.

___________________________________________________

Eric’s role play

___________________________________________________

Outer Game of Referrals

Preframe – Let your prospect/client know in advance what you expect in regards to referrals.

Set referral goals – Use the power of goal setting to increase the number of referrals you get on a monthly basis.

Referral Relationships

Some provides you referrals.
You provide someone referrals.
Reciprocal referral relationship.

Set a goal to have a minimum of 10 reciprocal referral relationships

___________________________________________________

Final Message

Getting referrals is simple and easy. It is all about mindset. It is all about attitude. It is all about a decision to be great at referrals.

___________________________________________________

Opportunity to Learn More

http://www.ericlofholm.com/special.php

Wanted: Sales Superstar Candidates

2006-04-24T10:44:00.000-07:00

I'm organizing a unique 12 month-long group, mentoring program, exclusively for salespeople, sales managers and network marketers.

It has a dynamic, very action-based curriculum that's focused on helping you get results.

Because you have to be accepted, be coachable, and qualified to participate, I am requesting that you email me to be interviewed for
this program. This program will concentrate on teaching you the sales
and marketing systems that I have used over the last ten years to make thousands of sales.

You will learn real sales techniques that are working today.

If you are selected here are three reasons why the program will increase your sales results.

1. Accountability
2. Association
3. Systems

Accountability

The program contains 5 levels of accountability. You will often do more for others than you will do for yourself. You will have a team of people around you to support your success. Each level of accountability is designed to cause you to take more action.

Association

Brian Tracy said your thoughts are greatly influenced by the 5 people you associate with the most. Imagine how much more success you would be if you associated with a group of people who are all committed to winning. In this program you will have a partner, a mastermind group, and me there to support you for the next 12 months.

Systems

Sales and marketing systems will help you produce predictable increases in your results. During the next 12 months will share with you the systems I use to make sales everyday. Once you learn these systems you will have them for the rest of your life.

Bottom Line?

The bottom line is that at the end of the 12 month program you will have sales and marketing knowledge that will help you close more sales for the rest of your career.

Expect to be Pushed to Succeed

I love to push my clients beyond what they believe they are capable of.
I have learned that we will often do more for others than we will do for ourselves. I "pushed" one of my clients last December. Her name is Wendy. I challenged Wendy to set bigger goals. She wrote me a nice letter in May of this year to let me know she had already passed her sales results for all of 2005. What kind of results could you produce if you were in a structure sales mentoring program?

If you are a sales manager it will impact the bottom line of your entire company.

More importantly, if you're right for this program, I can guide your sales success for years to come. I am going to teach you sales and marketing systems. Once you have then down you can use them over and over and over again.

While no two participants will be the same, I can promise that those of you accepted will create more sales results for life.

Priceless Coaching From Me

You'll receive priceless coaching advice from me. You will learn from how I coach you and the rest of the group.

The Importance of Sales Scripts

Clients from all over the world hire me to write their sales scripts. I have helped my clients increase their sales by using my scripting techniques. I will teach you my sales scripting system. With this system you will close more sales, more consistently for life.

The focus of this 12 month group mentoring program is to transfer over to you a decade of sales and marketing systems that I have learned.
During the last decade I have had the privilege of working with 2 of the top 10 sales and marketing minds in the world, Anthony Robbins and Dr.
Donald Moine. Not only have I learned from them but I have also learned from countless other experts. I have also learned by delivering thousands of sales presentations. I have also taught thousands of salespeople how to increase their results.

I can help you become great at selling.

What is the next step?

If you would like to be considered for this program then send me an email at eric@ericlofholm.com or call Kris Thompson to get all the details. His number is 619 334 8970.

Warmly,

Eric Lofholm

Ps. When you contact my office request an audio that fully explains the entire program.

_________________________________________
Eric Lofholm
President
Eric Lofholm International, Inc.
www.ericlofholm.com

858.537.0908 (phone)
858-923-0320 (fax)
eric@ericlofholm.com

March 29 Conference Call Notes

2006-03-29T07:36:00.000-08:00

How to Get by the Gatekeeper Conference Call
Presented by Eric Lofholm

Eric’s background

Outcomes for the call

Rate yourself on a scale of 1-10 in the area of getting to the decision maker. ____

The job of the gatekeeper is to get valuable information to the owner. The gatekeeper’s job is to deliver your information to the owner…as long as you frame it as valuable information.

Build rapport with the gatekeeper.

Best Practices

Script versus glossalalia

What is this regarding?
I am a business consultant. It is regarding I would like to share some ideas with the owner on how to increase the value of the business.

I was referred by _________. They suggested the owner and I speak.

Baseline

http://www.ericlofholm.com/sharedvision.php

March 27 Conference Call Notes

2006-03-27T15:50:00.000-08:00

How to Make April Your Best Year Ever Call Notes
www.ericlofholm.com
March 27, 2006 5:00 pm pacific

The call in number is 507 726 3300.
The code is 22317.

The most common time people make changes in their life is New Years.
Think of April 1 like New Years.

April 1 is the first day of the second quarter.

Everything counts

This is a call about Action.

Eric’s background

Two outcomes of the call

Inner Game

Outer Game

Action

Goal Strategy Action

Make a list of your top 5-10 outcomes for April

Identify your top two outcomes

Do what you know

Back to the basics / run the numbers
Appointment setting
Referrals
Follow up

Plan your day on paper before the day starts
Write it down, write it down, write it down

Act as if

Change begins in language

I will get back on track in April.
I will have a great April.
I am going to have a great second quarter.
I will be focused in April.

Separate feeling from action

Focus on completion versus perfection

Level 10 exercise

Invitation to learn more

619-334-8970

Get Fired up for April Conference Call

2006-03-25T21:56:00.000-08:00

To register go to http://www.ericlofholm.com/conference-call.php

April is right around the corner. What would it mean to you to get mentally prepared to have a great April before the first of April?

Preparation is one of the key ingredients to success. Do you start off each month with a clearly defined outcome of what you want to accomplish? What would it mean to you if you consistently prepared for each month before the month started? How much more consistent would you be? How much more productive would you be?

To register go to http://www.ericlofholm.com/conference-call.php

Join me on Monday March 27 at 5:00 pm pacific on a conference call designed to get you ready to have an outstanding month of April.

To register go to http://www.ericlofholm.com/conference-call.php

5:00 pm pacific

6:00 pm mountain

7:00 pm central

8:00 pm eastern

On this call you will learn:

How to mentally prepare to peak perform during April.
What top sales producers do to prepare for a big month.
Eric's system for planning for a sales month.

To register go to http://www.ericlofholm.com/conference-call.php

Success,

Eric Lofholm
http://www.ericlofholm.com

To receive a sales audio go to http://www.7secretstosalesgreatness.com/

To receive an audio download of a recent interview with Dr. Moine go to

http://www.salesandmarketingbootcamp.com/drmoineaudio.php

Ps. Please forward this email to everyone on your team and in your family.

Pps. There is only one place to spend an hour on March 27 to prepare you for an outstanding April. That place is on the conference call with me. Register for the call. Once the call is done you will be so glad you did.

To register go to http://www.ericlofholm.com/conference-call.php

2006-03-08T13:42:00.000-08:00

Wanted: Sales SuperStar Candidates! Call today at 4 pacific

Are you a Sales SuperStar Candidate? Do you have
a burning desire to succeed?

One thing I have learned during the last 12 years is
that Sales SuperStars are not created after attending
a seminar or reading a book.

They become SuperStars over time. They become
SuperStars from ongoing training.

In Apil I am starting my most powerful sales training
program ever. It's called Eric Lofholm's Platinum Protégé
Program and it can create Sales SuperStars!

I am looking for salespeople and sales managers who
are ready to go to a whole new level in their sales career.
If you are ready, I will be conducting a conference today at 4:00 to go over all of the details.

The phone number to use is 507 726 3300. The code is 22317.

In this program, you work with me and a small group during 2006.
We will track your results and hold you accountable.

Call the number above. It could change your life.

Success,

Eric Lofholm

Ps. You have nothing to lose and everything to
gain by calling in.

Pss. Please forward this email to anyone you
know in sales that has a deep burning desire to
succeed.

Pss. To learn more about me go to
www.ericlofholm.com

Psss. My vision is to help as many people in 2006
improve their influence skills. I want you to be one
of them. I can only help you if you take action now.

Volunteers Wanted for this Weekend.

2006-03-07T14:06:00.000-08:00

Volunteers Wanted for this Weekend.

This weekend I am teaching a two day seminar in San Diego, California.

I am looking for 4 volunteers. The schedule is from 7:30 am - 6:00 pm on Saturday and Sunday.

By volunteering you will have a great experience of serving.

This is a very special event as we will be raising money for the hurricane victims.

If you would like to volunteer please call 619-820-3526. You can call as late as midnight pacific time.

Warmly,

Eric Lofholm

The event is being held at the Embassy Suites, San Diego.

The address is:

The Embassy Suites Hotel
601 Pacific Coast Hwy.
San Diego, CA

The hotel phone is 619 239 2400

Volunteers Wanted for this Weekend.

2006-03-07T14:03:00.000-08:00

Conference Call Notes for February 27 Call

2006-02-27T14:56:00.000-08:00

How to Make 2006 Your Best Year Ever Call Notes
www.ericlofholm.com
February 27, 2006 5:00 pm pacific
The call in number is 507 726 3300.
The code is 22317.
Call in up to 5 minutes early to ensure you get on the line.

Everything counts

Do something everyday

This is a call about Action.

You are 1 good idea away from a breakthrough

One announcement
I will be teaching The Close in San Diego the weekend of March 11-12. To register go to http://www.ericlofholm.com/close.php

Inner Game

Outer Game

Action

Decision / intention / commitment
You get what you focus on
Commit to writing down your top 5 March goals prior to March 1. Email eric@ericlofholm.com and make this commitment.

Do what you know

Back to the basics

Write it down, write it down, write it down

Act as if

Change begins in language
I will get back on track in March.
I will have a great March.
2006 is going to be my year.
I will be focused in March

Get in and stay in the conversation about sales and business excellence
The power of association

Separate feeling from action

Anyone can do anything for a short period of time

Focus on completion versus perfection

Level 10 exercize

Discover my most powerful strategies on “closing the sale”

2006-02-16T14:09:00.000-08:00

Attend The Close Seminar for F.re.e.

During the weekend of March 11-12 I will be sharing with you the most powerful closing strategies I have discovered over the last 10 years during my seminar called The Close. The program is from 9-5 on both days. The event is being held in beautiful San Diego, California at the Embassy Suites Hotel.

To register click here now http://www.ericlofholm.com/close.php

Success,

Eric Lofholm

Ps. The program is open to the public. Please forward this entire email to everyone you know in sales.

Pps. There are 250 seats available.

Ppps. To read testimonials of participants who have attended The Close go to http://www.ericlofholm.com/close.php

What I learned from Mr. X.

2006-01-13T09:59:00.000-08:00

Congratulations! You made it to my blog in search of the profound idea I learned from Mr. X.

Here is the idea.

Focus on adding value to your customer.

People love to talk about themselves.

People love to be listened to.

You love it when people listen to you. Am I right?

Listen to your customer. Focus on their needs. Focus on adding value for them.

What do most salespeople focus on? The answer is themselves. They focus on their needs. They don’t focus on the customer’s needs.

Provide value to your customers and they will come back over and over and over again. They will also refer you business for life.

When you apply this idea consistently you will attract wealth and success.

I would like to make you an offer that will add value to your life. I will train you for free. We are all born with gifts. My gift is teaching others. Once I learned how to sell I started teaching others what I knew. I have now been helping salespeople like you for over 10 years increase their results.

I recently helped a financial planner with his lead generation. The strategy I taught him was so powerful he was able to generate more leads than he could handle. When the president of the company became aware he offered a solution to my client’s lead problem. His solution was to share all of the overflow leads with the other financial planners. This one idea has the potential to provide leads for the entire office of 15 financial planners. . What is amazing about the strategy is it can use it every day for the rest of his life. This one idea is worth over $500,000 in future commissions to him and an additional $2 million to his firm. Would you like me to teach you this idea?

Are you ready to massively increase your results? Are you ready to become a sales champion?

What would it mean to you if you became a sales champion?

Imagine how your life would be different?

A few years ago I met a travel salesperson. He sells vacation programs. When I met him he was practically in tears. His life was a wreck. He was deep in debt. He was under so much financial pressure he couldn’t sell. I started to share ideas with him. I shared proven ideas. Within 12 months he was the top producer in the company. He then set the company sales record for most sales in a month. He is no longer in debt. He has a new home and a new car. He has never been happier in his life. I recently called him and suggested we get together in June. He said that would work because he was going to be with his family in Europe for the entire month! Would you like to learn the ideas I shared with him that turned his sales results around?

I teach salespeople how to become sales champions.

Think as big as you can think right now. What is the best month (in terms of sales results) that you can imagine right now? Your potential is 4x greater than the biggest thoughts you can think right now.

I want to help you.

I want to help you achieve your potential.

Last year I worked with a husband and wife. They are both realtors. I taught them my sales system. They earned over $150,000 last year. This year, implementing my system, they should earn over $250,000. They should maintain this income level for the rest of their career. Would you like to learn the system? (it will work in any business)

The three success stories above all have one thing in common.

They all started off by participating in a free sales training with me.

I would like to offer you the exact same first step that they took, a free sales training.

I have two training offers. One is for individuals and one if for sales teams.

The way I help sales teams is by providing a free, customized sales training on the topic of their choice. The training is available to any company in the world with a team of 6 or more salespeople. The training is a private training only open to your sales team.

Here are 7 popular topics I have done workshops on:

How to Make 2006 your Best Year Ever
How to Generate Unlimited Leads
How to Get Unlimited Referrals
How to Handle any Objection with Confidence and Ease
How to Set Unlimited Appointments
How to Improve Your Time Management
How to Close

You can pick one of the 7 topics or I can customize the workshop for your team.

If you are not the person who would schedule a workshop then please share this offer with the person who would set it up.

Because there is only one of me this offer is limited to the first 27 companies that contact my office. To register for a free sales training email jen@ericlofholm.com or call (858) 537-0908 and speak with Jen Cundiff. Call Jen right now to get all of your questions answered.

The way I help individuals is by providing a 1-hour sales training conference call. The next call is on Wednesday January 25 at 5:00 pm pacific. To register for this free call go to http://www.ericlofholm.com/conference-call.php.

There are a limited number of phone lines available for this call. Register right now to reserve your space.

Success,

Eric Lofholm

The Power of G.S.A

2005-11-17T11:44:00.000-08:00

The Power of G.S.A

About 13 years ago I attended my first seminar. One of the speakers that day was Dante Perano. Dante was a wealthy real estate investor. Dante shared a formula for wealth. G.S.A.
G.S.A stands for Goal Strategy Action.

According to Dante, if you applied this formula to your life you could have anything you wanted. As I sat in the audience and listened I was skeptical. I thought to myself, “Dante doesn’t know me. I am a student attending community college. I work at McDonalds. This formula isn’t going to work for me.”

Even though I was skeptical, I was curios. When I got home that night I began to apply the formula. I started thinking about what I wanted. I was 21 years old. I had spent very little time in my life up until that point thinking about what I wanted. My wants and desires began to fill my mind.

I came up with three specific things I wanted. The first two were things I didn’t want. Here is the list of three. (this is a true story)

1. I don’t want to go to community college.
2. I don’t want to work at McDonalds.
3. I want to propose marriage to my girlfriend of 8 months.

Those were my goals.

Next was strategy.

My strategy to quit community college was to declare that I was no longer a student and stop attending class. So I declared it and I was no longer a student.

My strategy to quit McDonalds was to let my manager know at the end of my next shift that I was moving on to greener pastures. So I did that.

My strategy to propose to my girlfriend was to meet with her after I quit my job at McDonalds and propose marriage to her at our favorite park. So I did that. She accepted my proposal. We got married 4 months later. In December of this year we will have been married 13 years.
Even though I was skeptical the formula worked!

Let’s take a closer look at the formula.

Goal – Clearly define what you want.

Strategy – Identify you step-by-step actions to achieve your goal

Action – Take action daily towards the accomplishment of your goal.

The G.S.A. formula is a great goal setting formula to help you set your goals for the New Year. It is also a great formula to share with children between the ages of 10-15. It is great introduction to goal setting for that age.

Warmly,

Eric Lofholm

Ps. I did a conference call last night sharing some new ideas I have recently learned about business. If you missed the call you can listen to the call on a replay line. The phone number to listen on the replay line is 620 294 2796. The code is 7.

Pps. I am looking for 30 people who would like to work with me in a sales mentoring program in 2006. To learn more about the program go to http://www.ericlofholm.com/platinum_protege.php. Email me at eric@ericlofholm.com if you would like to be considered for the program.

Ppps. To receive a sales audio go to www.7secretstosalesgreatness.com.

How to Get Unlimited Referrals Conference Call Notes

2005-09-28T16:33:00.000-07:00

Presented by Eric Lofholm
www.ericlofholm.com

Inner Game

Outer Game

Action

Rate yourself on a scale of 1-10 in the area of referrals?

What is the value of a quality referral?

Define what a good referral is. Who is your target market?

What are you best referral opportunities right now?

What is your referral system?
Doak’s Story - $1 Million Idea
Referral appointment
Script
Mailing address
Put the referral in the database
Send a letter
Follow up with a phone call
Repeat the process with the new prospect.

Tony Robbins Story
Referral card
Free audio CD
Script
Ask
Educate
Easy
Incentive

Internal referral

Who has your customer?

Who has your customer squared?

Negative referral beliefs

When I ask for referrals I am bothering the prospect.
Getting referrals is hard.
I might mess up the sale.
I am not good at referrals

Positive referral beliefs

People love to give me referrals.
I am a referral master.
I am a referral queen.
I am a referral king.
Each day I am getting better and better in the area of referrals.

www.ericlofholm.com/sharedvision.php
(858) 504-1700

Re: How to Close the Sale Conference Call

2005-08-25T00:06:00.000-07:00

You recently registered for the conference call called, How to Close the Sale.

Many of you on the call registered for my One Year Sales Mentor Program. If you missed the call the program is still up on my web site at www.ericlofholm.com/sharedvision.php.

I did not record the call but I do have a recording of a similar call available by calling (620) 294-2796. The code is 5

On Thursday August 25 at 3:00 pm pacific I will be doing another conference call discussing my upcoming Platinum Protégé Program. In this program I will be taking 20 people under my wing and mentoring them for 12 months. If you would like to join the call you can register at http://www.ericlofholm.com/protege_qna.php.

Warmly,

Eric Lofholm

Ps. If you would like to receive a sales audio go to www.7secretstosalesgreatness.com.

Pps. If you would like to receive 6 articles written by my mentor, Dr. Moine go to http://www.salesandmarketingbootcamp.com/articles.php.

For The Week of August 21st

2005-08-21T21:35:00.000-07:00

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"Things only have the meaning that we give them.
Change the meaning." – Eric Lofholm
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For The Week of August 21st

Whether we look forward to it or not, summer is winding down. As schools get back into session, everyone begins to get down to business again.

Hopefully, you have taken advantage of the slower summer months and worked on creating or reinvigorating your sales skills. If not, it's not too late - as kids return to school, you can return to your own schooling regimen. Identify what subjects you need to work on and either learn for the first time, or on which you need a refresher course.

Over the past week, you may have begun to invest in yourself. It is an investment that will bring you a definite return, as there is no one more worthy than yourself to invest in.

Take stock of where you are right now, today.

Where are you in relation to your overall goals?

On track, or could you use some readjustment?

Sales is a matter of planning and preparation.

Are you giving yourself the time needed to plan for your week and for success?

We get busy in our business at times, and we can easily be distracted and lose focus. Our goals can fade from sight if we don't literally keep them front and center. Think about what you do to remind yourself of your goals, or if you do anything. How can you keep those goals in the forefront of your activity, and as your focal point for your week and month?

Make it visual. Condense your goals into their smallest components. Make a small list that you carry with you on the inside of your planner, and look at it every day. Make a file folder that you can keep on your computer, and open it every morning. Clarity of vision is a great habit to develop!

When people talk about top CEOs, sports stars, musicians – anyone at the top in their field - there are a couple of attributes that continually come up - they have "drive", "ambition", "focus". The same holds true for you.

You will become what you focus on, and you will maintain what you keep your focus on.
As a sales professional, take the time you need to be successful, and be clear about what it is that you want as a result of all of your efforts and hard work. The time you spend will pay off strong dividends in return.

Invest in yourself.

Success,

Eric

***************************************
Opportunities for August
***************************************
Teleseminars
Wednesday
August 24th, 2005
5:00pm Pacific Time
Free Monthly Conference Call

"How to Close the Sale"

You will learn: how to close like a sales champion, the most common mistakes made during the close, and Eric's top 3 closes that he has used to close thousands of sales. To register, go to
www.ericlofholm.com/conference-call.php

August 25th, 2005
3:00pm Pacific Time
Platinum Protégé Q&A
Interactive Call enables you to learn more about this program. To register, go to www.ericlofholm.com/protege_qna.php.

Sales Coaching Session

Change Your Attitude!

Receive a Free Coaching Session with one of my coaches. To register, send an email to:
eric@ericlofholm.com. Put "coaching session"
in the subject line. In the body, include your name and your phone number.
Go to www.ericlofholm.com/upcomingevents.php

and choose what you'll take part in to increase your success this week!

Success,

Eric Lofholm
President
Eric Lofholm International, Inc.
7966 Arjons Drive, Ste. #210
San Diego, CA 92126
(858) 537-0908
To receive 6 sales articles go to
www.SalesAndMarketingBootcamp.com

Would you like to learn how to “close the sale”?

2005-08-12T23:09:00.000-07:00

I have been teaching salespeople how to close for the last 7 years. Would you like me to teach you? If you answered yes then please read this email word-for-word.

Eleven years ago I didn’t know how to close. I had just missed hitting my sales quota for the second month in a row. My manager, Richard Hogan, called me into his office and wrote me up. He told me I needed to hit quota that month or I would be fired.

I was terrified…because I didn’t know how to close.

…and then everything changed. I made quota that month. The next month I sold 5x quota. Seven months later I sold 16x quota!

Do you want to know the secret? The secret is I met a master closer that taught me how to close. Once I learned how to close I have never looked back.

I want to teach you how to close.

Here is the best part. It won’t cost you a penny.

It’s true. I will train you for free.

Why would I be willing to do that you might ask?

It is very simple. Once you get a taste of the quality of sales training my company provides you probably will become a client for life.

I have three opportunities for you.

2-Day Intensive Seminar on Closing
1-Hour Conference Call on Closing
45-Minute Audio on Sales Greatness

All three offers are free.

You can do 1, 2, or all 3 offers. There is no obligation to purchase anything from me now or in the future.

The 2-Day Intensive Seminar on August 20-21 in La Jolla, California. To register online go to http://www.ericlofholm.com/upcomingevents.php

In this seminar you will learn:

How to close
How to overcome objections
How to overcome your fear of rejection
When to close
Closing phrases
The most common mistakes salespeople make when closing
How to increase your closing ratio.
My best closing techniques

This program is limited to 100 people.

The conference call is on Wednesday August 24 at 5:00 pm pacific. To register go to http://www.ericlofholm.com/conference-call.php

To receive your audio called, 7 Secrets to Sales Greatness go to http://www.7secretstosalesgreatness.com/.

I encourage you to take action on all three offers. The 2-Day training is just about sold out. If you want to attend please register today.

Warmly,

Eric Lofholm

Ps. I do not plan to offer the 2-day training for free ever again. I will be teaching the program again next year but the price will be $500.

Pps. If you know of anyone else in sales or network marketing who you believe might be interested in this offer please email them this entire email.

Ppps. If you are skeptical then take action. The programs in this email are fr.ee. You have nothing to lose and everything to gain. Your worst case scenario is you try one of the programs out and you don’t like it. The best case scenario is you learn how to be a better closer.

Objection Handling Conference Call Notes

2005-07-27T15:29:00.000-07:00

Selling is like mental chess. Part of chess is anticipating your opponent’s move. I do not view sales as a competition against the prospect but the concept is powerful.

There are typically 7-12 common objections in any industry. That is great news. You can choose to improve your objection handling techniques and responses.

The first step is to identify the common objections in your industry.

I need to think about it.
I don’t have any money.
I need to talk it over with someone.
Can you fax me some information.
I don’t have the time.
Your price is too high.
I am already working with someone.
We already tried it and it didn’t work.
I am not interested.

There are many ways to address these objections. Here are several different techniques.

1. Story
2. Question
3. Solve the problem
4. Isolate
5. Bring out the objection
6. Script
7. Before it comes up

Story

One of the most powerful was to handle an objection is with a story. The reason why stories are so persuasive is they act as invisible selling. Stories also suspend time. Identify true stories that address the objection. One way to start off the story is by saying, “That reminds me of a story of a client who was in a similar situation. Let me share with you what they did."

Question

You can answer an objection with a question. For example:

Objection: The price is too high.
Response: By too high what exactly do you mean?
Response: How much too much is it?
Response: Compared to what?

Objection: I don’t have the time.
Response: When will you have the time?
Response: On a scale of 1-10 how motivated are you to move forward?
Response: What do you mean by that?

Solve the Problem

One way to handle an objection is to solve the problem. Here is an example of this.

Objection: I don’t have any money to invest?
Response: I can appreciate that Mr. Prospect. Let me ask you a question. If you had money to invest would you like to get started? Let him respond. (he says yes) Great, here is what I can do for you. I can offer you a free consultation. During that consultation I will look at your finances and see if we can free up any of the money you are currently spending. I recently met with a client and we freed up $150 to invest on a monthly basis. (story technique) If I could help you free up some money to invest would that interest you? (trial close)

Isolate

Isolating the objection is one of my favorite techniques. I like it because it is very effective and easy to learn. Here is an example:

Objection: I don’t have the money.
Response: I can appreciate that. Other than the money is there anything else that is preventing you from taking action today? (ask a closing question and be silent)

Objection: I don’t have the time.
Response: Other than the time is there anything else preventing you from moving forward today?

Bring Out the Objection

This is another very simple, yet very powerful technique. Bring out the objection is the opposite of isolate. Often times the true objection is a non-stated objection. Many times the prospect will not reveal the true objection. Each objection that they give you is a stall not an objection. When you use this technique it encourages the prospect to be honest with you. Here is an example:

Objection: I don’t have the money.
Response: I understand. So what you are saying is that you don’t have the money. Is that correct (repeated yes technique, ask a question and be silent)? Let them respond. I am sure that you have some other concerns before moving forward. Do you mind sharing those other concerns with me? Let them respond.

Objection: I need to think about it.
Response: I understand. Other than thinking about it I am sure that you have some other concerns. Do you mind sharing those other concerns with me?

Script

You can develop scripted responses to each objection. Here is an example:

Objection: I need to speak to my wife.
Response: I understand. So if your wife say yes does that mean that you will do it? (trial close) Let them respond yes. Let me ask you a different question, what if she says no? (trial close, ask a question for commitment and be silent)

Before it Comes up

This is one of the most powerful objection handling techniques. You can reverse engineer your sales presentation to anticipate the objections that the prospect might bring up. You then can address the objections in the body of the sales presentation.
Exercise:

Identify your most challenging objection. Write down 3 responses to that objection.

Most Challenging Objection: ____________________________________________

Response 1:

Response 2:

Response 3:

Homework: Build a script book with multiple responses to each of the common objections that come up in your industry.

Do you want to become a sales superstar?

I am currently looking for 20 people who would like me to personally mentor them. If you would like to be considered for this opportunity of a lifetime I encourage you to join me on a Question and Answer call I will be having on Thursday July 28 at 3:00 pm pacific. To register to to http://www.ericlofholm.com/protege_qna.php

For The Week of June 5th

2005-06-06T22:59:00.000-07:00

If sales were the easiest job in the world, everyone would beclamoring to do it. Sales does offer significant rewards though,and gives you the opportunity to make a significant income based on the strategies that you use on a daily basis.

What strategies are you using?

After taking some time to look at objections in your industry,by now you should have a list of the most common ones that you hear. Plan to succeed: write down 3 possible responses to each objection.

What I found to be a huge boon to my own sales success was in developing sales scripts for every possible objection. I built up a script book by doing this and the quality of my sales presentations shot up dramatically, as did the number of sales I made!

Sales takes a lot of ongoing motivation, and it is difficult if you are looking at it that it must all come from inside of you.When we are hungry, we eat, and when we are thirsty, we drink. When we need motivation, look outside of yourself to find it and build up your inner reserve. I am offering my Sales Protege Program to do exactly that: provide you with motivation from theoutside to keep your focus on track and your energy high.

The Protege Program gives you one hour a week of motivation andsales skill training. By having a weekly focusing tool that will help you to build your skills and keep you intent on your goals,your sales will reflect the effort!

Begin building the confidence of a sales champion. I am offering membership on a trial basis (see below), and you can give it a try. Really, what do you have to lose? Better yet, think about what you can gain! You have taken the time to setyour goals, now take one hour a week and commit to achievementof those goals by becoming a Protege.

I also want to mention the idea of accountability. It has been proven that success is significantly greater when we have to be accountable to someone for the actions we take. When you have to speak to someone every week and tell them what you have done to reach your goals, it makes you that much more determined to have something positive to report. No one wants to report that they did nothing – it just seems to go contraryto human nature.

I invite you to try a Free Sales Coaching Session with one of mycoaches, and see for yourself how accountability can be one of the greatest tools you have in reaching your goals. Take a minute to email me now and let me know you would like to try the free session, and I will be sure to get you scheduled right away.

Please note a couple of special events that are set for this month. On June 14th, a Sales Mastery course is scheduled, whereyou will learn the skills that bring you sales success like you’ve only imagined. The skills are learnable, if only you willtake the time and make the effort. Success doesn’t happen by chance – it’s up to you to take charge of your sales destiny.

If you are ready for a true challenge, then consider the Sales and Marketing Bootcamp scheduled for the last weekend of thismonth. Dr. Donald Moine will join me in training you toimplement the success strategies that will carry you throughoutthe year to unbelievable sales success. This can be your year, and please note, this Bootcamp is only offered once a year. Take advantage and change the course of your future by signing up today!

I wish you a successful and prosperous week.

Eric

**********************************************
Opportunities for June
**********************************************
Sales Mastery
Tuesday, June 14th, 20059:00am to 5:00pmMission Valley MarriottSan Diego, CAhttp://www.ericlofholm.com/upcomingevents.php

What separates successful salespeople from unsuccessfulsalespeople? It’s all about learnable skills. This seminar is based on the skills that I used to build phenomenal sales success, and they are learnable by you. Attend this seminar, andleave with the motivation and fire that you have been missing.Then, watch your income grow as you apply these lessons in yourown business! Make this your top sales year.

Sales and Marketing Bootcamp

Saturday – Sunday, June 25th – 26th9:00am – 5:00pm Los Angeles, CA

http://www.SalesAndMarketingBootcamp.com

A Sales and Marketing transformation will change your salesdays from tiring to awe-inspiring! Out-think, out-perform, andout-maneuver your competitors. Through this hands-on, interactive training camp, you will gain the knowledge necessaryto implement the strategies that will bring you explosive sales success – all based on scientific research. Incredible, but true. Dr. Donald Moine will join me to bring you a training experience like you have never had before.
This event is being held only one time this year, and participation is limited. Take two days and transform your future – you will leave this seminar geared to work smarter!

Sales Coaching Session

How can coaching impact your life? Receive a Free Coaching Session with one of my coaches. To register, send an email to: eric@ericlofholm.com.Put “coaching session” in the subject line. In the body, include your name and your phone number.

Protege Program – Special Offer

Special, Limited-Time OfferSign up for one FREE full month.Try it out, see what it’s about, and then decide!Go to http://www.salesprotege.com/

Success,
Eric Lofholm
PresidentEric Lofholm International, Inc.7966 Arjons Drive, Ste. #210San Diego, CA 92126(858) 537-0908

To receive 6 sales articles go to www.SalesAndMarketingBootcamp.com

You Get What You Focus On

2005-06-03T12:30:00.000-07:00

Very Special Announcement:
My daughter was born on May 27 at 2:20 am.
Her name is Sarah.

***********************************************
"You Get What You Focus On." – Eric Lofholm
***********************************************
For The Week of May 29th
In the world of sales, we hear objections every day, just as we are frequently reminded of "quota" and "commissions". In order to reach our quota and obtain our commissions, we know that we need to handle those objections in a mutually beneficial way:
we relieve someone of a problem by providing our service or product, and are rewarded by walking away with a sale.

We are so used to hearing objections, we can become a little lazy in our approach for positively handling them, unless we stay focused on them. We want to succeed and we make the effort to plan in order to succeed. In front of the prospect is not the time to lose sight of that plan.
Walk into each and every sales appointment with a plan. You have brainstormed all of the possible objections that you could get in your industry, and now you will need to plan how you will respond. When you hear "A", you will respond with "B". That way, you will never be at a loss for what to do, and you won’t have the unpleasant sensation of being caught unprepared.

Here are some more objection-handling techniques to keep you at the ready.

1) Isolate
A very effective and easy-to-learn approach.

Objection: I don't have the money.

Response: I can appreciate that. Other than money, is there anything else that prevents you from taking action today? (wait for their answer) This helps you to clarify what the perceived problem is, and then enables you to offer an effective solution so that the prospect wins.

2) Bring out the objection

A simple, yet powerful, technique, and the opposite of Isolate.
Confirm what they have stated their objection is by repeating it back to them and getting them to agree that this is indeed the problem. Then, ask if there are any other concerns in addition to this one, and what are they? Wait for their response.

3) Script
Develop scripted responses to each possible objection.
If you constantly hear that someone needs to speak with their partner, you could try:

Objection: I need to talk it over with my partner.

Response: That's great. So if your partner says yes, does that mean you will do it? (allow a yes response, then proceed) Let me ask you a different question: what if he isn’t for it? (again, wait for a response)

This allows you to make sure you have covered all possible objections, even those that haven’t been shared with you yet.

You don’t want a surprise later, when you thought you had handled the objection, only to find out that there were more waiting!

4) Before it comes up

You can take your brainstormed objection-possibilities and incorporate them into your sales presentation. By anticipating what the objection may be, you can address it during your presentation, and do a trial close before you have even finished your presentation!
Keep working at it, honing your skills, until you have the confidence and control over the process. If you are unsure, your prospects will sense it, and then how will they have the confidence to proceed if they don’t feel the same from you?

Exude confidence by knowing your product and/or service, and knowing the common objections are, and how to handle them and give reassurance.

Take a look at the June calendar. While your competitors are lounging on the beach, you can take the opportunity to sharpen your skills and get ready to blow them right out of their beach chairs! It's your turn for phenomenal success, so plan today what you are going to do to get it.
Also, I invite you to try a Free Sales Coaching Session with one of my coaches. Learn about the impact coaching can make on your life. Please email me so you can get your free session scheduled right away.

I wish you a successful and prosperous week.

Eric
************************************************
Opportunities for June
************************************************
**Free Conference Calls:
Register early, tele-slots are limited:
How To Become A Sales Superstar!
Thursday June 30th at 5:00pm Pacific
Register here:
http://www.EricLofholm.com/conference-call.php
Conference call with Dr. Moine
Wednesday, June 8th at 5:00pm Pacific
http://www.salesandmarketingbootcamp.com/
**Sales Mastery Live Seminar!
Tuesday, June 14th, 2005
9:00am to 5:00pm
Mission Valley Marriott
San Diego, CA
http://www.ericlofholm.com/salesmastery2005.php

What separates successful salespeople from unsuccessful salespeople? It’s all about learnable skills. This seminar is based on the skills that I used to build phenomenal sales success, and they are learnable by you. Attend this seminar, and leave with the motivation and fire that you have been missing.

Then, watch your income grow as you apply these lessons in your own business! Make this your top sales year.

**Sales and Marketing Bootcamp
Saturday – Sunday, June 25th – 26th
9:00am – 5:00pm
Los Angeles, CA
http://www.SalesAndMarketingBootcamp.com/

A Sales and Marketing transformation will change your sales days from tiring to awe-inspiring! Out-think, out-perform, and out-maneuver your competitors. Through this hands-on, interactive training camp, you will gain the knowledge necessary to implement the strategies that will bring you explosive sales success – all based on scientific research. Incredible, but true. Dr. Donald Moine will join me to bring you a training experience like you have never had before.
This event is being held only one time this year, and participation is limited. Take two days and transform your future – you will leave this seminar geared to work smarter!

**Sales Coaching Session

How can coaching impact your life?
Receive a Free Coaching Session with one of my coaches.
To register, send an email to: eric@ericlofholm.com.
Put "coaching session" in the subject line.
In the body, include your name and your phone number.
Learn more about my coaching program here:
http://www.ericlofholm.com/salescoaching.php

The Importance of Sales Scripts

2005-04-21T22:36:00.000-07:00

One of the best ways to increase your sales results is to create a powerful sales script. When I talk about the concept of scripting most salespeople frown upon the idea. The truth is, we all use scripts, even you. In this article you will discover how this often-misunderstood idea can dramatically increase your sales results.

What is a script?

A script is simply a sequence of words that makes sense. For example the sentence you just read is a script. What isn’t a script is glossolalia. Glossolalia is how schizophrenics speak. They speak in word salad. They say things like chair, book, car, dog, computer. These words when spoken in that sequence mean nothing to the listener. So you are either using a script or you are using glossolia. Now that we agree you are using scripts the real question is how powerful are your scripts?

Why do powerful scripts work?

Powerful scripts work because human beings respond in predictable ways. Here is one of the first scripts I learned.

“If you do what a millionaire does you will get what a millionaire has. If you invest your money where millionaires currently have their money invested, what will you become?”

I have asked this question of over 1,000 people. Every single one of them has always answered a millionaire. Isn’t that powerful? If you didn’t fully grasp the power of the example above let me restate my point. You can create PREDICTABILITY in your sales presentation. That is what the sales superstars do. They use the same scripts over and over again because they work. Would you like to learn a script that generates quality referrals over 95% of the time? I knew you were going to say, “Yes.” How did I know? I knew because human beings respond in predictable ways. Here is the script.

“As you probably know, I work with referrals. A good referral for me is _____ (share with them what a good referral is, for example I say, “a sales manager with six or more people on their sales team). When you think of a good referral think of _______ (jog their memory, for example I say, “other offices in your company, where you have worked in the past). Of everyone you know, who would be the best referral for me?” This script produces a quality referral almost every time.

How did I learn about the power of scripts?

I was introduced to scripts by my first mentor Danté. I watched Danté deliver his sales presentation over 50 times. Every time he delivered it he said virtually the same thing. He told the same stories and the same jokes. He used the same closes. He handled objections the same every time. Did scripts work for Danté’? He is the only sales person I ever met who drove a Ferrari to work. I was then trained by one of Dr. Moine’s students, named Tony. Tony taught me the psychology behind how to create a script. Dr. Moine then trained me. I have been working with Dr. Moine for over 11 years. Dr. Moine is the author of “Unlimited Selling Power.” To learn more about Dr. Moine go to www.salesandmarketingbootcamp.com.

What kinds of scripts are there?

Here is a list of different types of scripts:

1. Objection handling
2. Referral
3. Closing
4. Rapport
5. Identify customer needs
6. Appointment setting
7. Entire sales presentation

Sales Scripting Service

Do you need help developing powerful sales scripts? Imagine how much more successful you would be if you had powerful sales scripts at your fingertips. I have cleared out 20 hours of time this month to help a few people create customized sales scripts. I will only be able to help 2-3 people this month due to my busy schedule. If you are selected to work with me, I guarantee you will earn twice what you invest in my script writing service within 90 days, or you money back. With a guarantee this strong I am going to be very selective. I am confident in my ability to write powerful sales scripts. I have to be confident that you are going to be able to immediately use the scripts to make more money. If you would like to be considered for this offer then email to me at eric@ericlofholm.com. I am expecting a huge response, so it may take me up to a week to get back with you. When I contact you be prepared to persuade me as to why I should select you to work with me.

How does the scripting service work?

Once you are selected, we will schedule phone time to create the scripts. I will have an initial call with you. Once that call is complete I will begin to write the script. How long does it take to create a script? Each script takes anywhere from 1-10 hours. It depends on the length of the script. How quickly can I expect results? You will see results immediately, and you will see an increase in results for the rest of your sales career. If you manage a sales team you can give your new script to your entire team and help all of your salespeople increase their results. If you would like to be considered for this offer them email to me at eric@ericlofholm.com.

Success,

Eric Lofholm

P.S. I have seen sales results increase over 500% because of an improved sales script.

P.P.S. Dr. Moine and I will be teaching sales scripting techniques at our next boot camp. Email to me if you would like to receive more information about the program. To learn more about our next boot camp go to www.salesandmarketingbootcamp.com

Why Selling is so Important to Entrepreneurs and why Most Entrepreneurs Don’t embrace Selling.

2005-04-17T22:00:00.000-07:00

Selling is one of the most important skills an Entrepreneur will ever develop. Being an entrepreneur myself I know this first hand. Even though selling is a critical skill most entrepreneurs avoid it like the plague. There is a very simple reason for this. Read on and you will discover why most people avoid sales and how to learn to love selling.

When you think of a salesperson what do you think of? When I ask this question of my seminar audiences here are some of the answers I get:

Manipulator, high pressure, are twisting, liar, in it for themselves, and no integrity.

No wonder most people resist selling. If I associated selling to the list above I would avoid it as well. To me selling doesn’t have to be those things above. I teach people how to sell from honesty, integrity, and compassion. It is not about a hard sell, it is about a heart sell. My definition of selling is selling equals service.

The reason why you MUST embrace selling skills is selling is about leading. Selling is about moving people to action. People need to be led. Not only do people need to be led, we want to be led. Think about it, when you make a purchase don’t you want the person you are speaking with to lead you to make the correct purchase?

Imagine you call up a travel agent to book a cruise. You want to go Alaska. You want to travel in November. The travel agent let’s you know that you will have a more enjoyable trip if you go after March 1 when the weather is better. You change your travel arrangements due to the recommendation of the travel agent. Notice the travel agent in this example didn’t use high pressure or manipulation. They simply led you to make a better decision. They moved you to action.

Now that you know that you can embrace selling without being high pressure or manipulative it is time to get to work developing your selling skills. Here are some great tips on how you can improve your selling skills.

Develop a script. Most entrepreneurs I meet resist using scripts. The reason is they don’t really know what a script is. Most people, when they think of a script, think of the telemarketer that calls them up during dinner offering the local newspaper. This is not what I mean. You are either using a script or you are speaking in glossolalia. Glossolalia is how schizophrenics speak. They say things like chair, computer, red, closet, car, etc. These words in sequence have no meaning. They speak in word salad. This is not how you speak therefore you are using a script. A script is simple a series of words that when spoken together have meaning. It is not a question of whether or not you are using a script. The question is how good are your scripts?

Reverse engineer your sales presentation. A sales presentation is anytime you are meeting with someone and attempting to influence them. When you reverse engineer your sales presentation it means you decide in advance what you are going to say, when you are going to say it, and how you are going to say it.

Set monthly goals for what you want to accomplish. Most entrepreneurs set goals only once per year. Take time out at the end of each month to set goals for the next month. If you have a team it is important that you set goals for what your team is to accomplish. Your job as the leader is to get EVERYONE paddling in the same direction towards the accomplishment of the team goals. It took me years to learn this lesson. This one idea is worth the investment you made in this book 100 times over.

Ask for the order. This is one of the simplest ideas yet I am constantly amazed at how many entrepreneurs don’t ask for the order when they are speaking to their prospects. If you are speaking to someone and you don’t ask for the order you didn’t give a presentation you had a conversation. It is not necessary to use high pressure when asking but you must ask. Here are some simple ways to ask for the order. 1. How do you feel about moving forward? 2. What do you say we give it a try? 3. I am open on Tuesday at 3:00 or Wednesday at 3:00 what would work best for you? After you ask for the order be silent. Selling has its own language. Part of the language of influence is silence. Silence is a simple technique yet very powerful. Consider the following scenario. Most of us have seen the girl scouts selling cookies in front of the grocery story. Usually what happens is they ask us if we would like to buy some girls scout cookies. After they ask have you ever noticed they are silent? The reason they are silent is because that is part of the sales presentation. Does this technique work? The girl scouts have sold millions of boxes of cookies through the years. Now imagine this scenario. Instead of being asked if you would like to buy some Girl Scout cookies, she gave you a business card. She then explained to you that if you go to the web site you can purchase as many boxes as you would like. If she handed you a business card would you go to the web site and buy some cookies? The answer is no. Unfortunately most entrepreneurs give out their business card and tell the prospect to call them when they are ready.

Ask for referrals. One of the easiest ways to grow your business is by referrals. Many entrepreneurs wait for their customers to provide them with referrals. If this is how you do business you are leaving a ton of business on the table. If you have done a good job for someone, in most cases, if you ask for referrals they will give them to you. You must lead them and you must move them to action. The way to do this is with a script. Here is a simple script that has brought me thousands of referrals. “As you probably know I work with referrals. A good referral for me is ______________ (tell the prospect what a good referral for you is). When you think of a good referral think of ____________ (share with them who to think of). Of everyone you know who would be the best referral for me?

I have helped many entrepreneurs grow their business. It all starts with mindset. Make a decision today to embrace selling skills instead of resisting them. This one decision could change your life. You will be more successful, make more money, and help more people. The purpose of my company, Eric Lofholm International, is to be a place where people can come from all over the world to learn the finest ideas on sales, influence and success. If you enjoyed this article and would like to learn more I encourage you to go to my web site www.ericlofholm.com and sign up for my newsletter. While you are there you can also sign up for a free conference call and a free coaching session. I also encourage you to go to www.mentorsmagazine.com. They wrote an 8 page article about me that has several other great selling and success tips in it.

Eric Lofholm is the President of Eric Lofholm International, a global sales training organization. To receive a free copy of Eric’s e-book, 21 Ways to Close More Sale Now go to www.ericlofholm.com.

The Importance of Having a Mentor

2005-04-13T23:07:00.000-07:00

Would you like your life to massively improve?

Do you seek a higher level of success?

There are levels of success that are available to you that you haven’t even imagined yet. Think as big as you can think right now. Your potential is up to 10x greater than the biggest goal you can imagine right now.

Would you like to learn how to access this untapped potential? If you answered “yes” then read on.

Years ago I was struggling in my life. I had no goals, no dreams, and no ambition. Success in any area of life seemed impossible…and then it all changed. I met a mentor.

You can only get so far on your own.

Successful people don’t become successful by themselves.

Through the years I have had many mentors in my life. I would like to publicly acknowledge the mentors who have made the biggest difference in my life.

Ted Thomas taught me marketing.
Tony Martinez taught me selling.
My Mom introduced me to personal development.
My Dad taught me work ethic.
Dante Perano taught me how to think like a millionaire.
My wife has taught me so many things about how to be a better person.
Jonathan Dune has taught me how to be a better business person, leader, and marketer.
Loral Langemeier is teaching me how to build wealth.
Tony Robbins taught me how peak perform.
Ben Gay III taught me how to be a better business person and salesperson.
Matt Bacak is teaching me how to grow my business online.

A special mention to Deb Augur. Deb is my web person (www.mywebgal.com) She is awesome and is making a big difference in my life by helping me with all of my web needs.

Also, a special mention to Lisa Downing and Vanessa Peek. They were two of my superstar employees who helped me build my sales training company.

There is one special mentor that has impacted my life the most. He is an incredible person who has dedicated his life to improving the quality of the lives of others. His name is Dr. Donald Moine (www.drmoine.com). I first met Dr. Moine about 11 years ago. The information he shared with me about sales and marketing changed my life. I went from being terrible at sales to being a sales superstar almost overnight. Many of America’s most successful sales and marketing superstars consider Dr. Moine a mentor and coach to them.

This June Dr. Moine and I will be teaching The 2005 Sales and Marketing Million Dollar Superstar Boot Camp in Orange County, California. To learn more about this “once in a lifetime opportunity” go to www.salesandmarketingbootcamp.com (the web site will be up in a few days).

Dr. Moine has published several hundred articles. Below is one of his recent articles.

Should You Become a Coach?

By Donald J. Moine, Ph.D.
Copyright 2005 by Donald Moine

It has been my privilege to serve as the coach to well-known and highly successful people such as Dave del Dotto, Ted Thomas and Jay Abraham. I hope they learned something from me—I know I definitely learned a lot from them.

I’ve also had the honor of working with some people who were just entering the coaching profession, such as Eric Lofholm. Eric is an outstanding student and he has made exemplary use of my coaching. His practice is now bringing in nearly $100,000 a month.

I am writing this article to encourage a few of you to become coaches. I am cutting back my practice. The need for skilled coaches is great.

Last year, I cut back my coaching practice by about 25%. This year, I plan to cut it back by another 20% or so. My specialization for the past decade or so has been coaching financial planners, investment advisors and insurance superstars. Many of my clients now earn more than $1 million a year.

I love my work and plan to continue coaching for many years to come. However, I am cutting back the number of individual clients I work with so that I can spend more time speaking at conventions, building my own investment management practice and training other coaches.

I am still taking on new coaching clients but I am not taking on as many new clients as in the past.

It is time to pass the baton. Are you ready to grab it?

The Crisis in Coaching

If you are a student of personal development, you know all the familiar names in coaching. You see their columns in various magazines and on websites. You receive their email ads and solicitations (sometimes it is almost impossible to get off their lists!). You see their ads in the back of magazines. You hear them speak at conferences (where they often try to sell you their latest $2,000 to $5,000 package). A few coaches seem to get almost all of the publicity. They are everywhere.

Some of them offer great advice and guidance. More power to them.

However, much of what passes as “coaching” today is not really coaching. Much so-called ‘coaching” is the selling of a product, seminar or group telephone calls labeled as “coaching.”

It is time that someone speaks the truth about what has happened to the coaching field. The primary purpose much so-called “coaching” is to take as much of your money as possible while spending as little time or energy on you as possible. Many of the coaches who specialize in “group coaching” do not even know the names of the people they are supposedly coaching! In other cases, they know the names of a few of the people on the call, but do not know the names of the majority of their students.

Perhaps this is why you never signed up to work with a personal coach. You realized the coaching was about as personal as a telemarketing call. “Group coaching” often consists of a group lecture with a few minutes left over for questions and answers. It is coaching in name only.

There are some people who do group coaching very well. Eric Lofholm is one of them. The best coaches supplement group coaching with personal, one-on-one coaching.

In my experience working as a professional coach for the past 23 years, I have learned that most people have breakthroughs in personal, one-on-one coaching. Very few people experience breakthroughs in “group coaching.”

Your Coaching Expertise May be Needed

There exists today a crisis in the coaching field due to the shortage of coaches willing to spend quality one-on-one time with clients. Some of the best individual coaches are booked up or are too expensive for most people to work with (Jay Abraham charges $5,000 an hour and is worth it).

The solution: Your voice, your guidance and your wisdom may be needed. Do you have insights, inspiration and valuable skills to share with others? Are you willing to work with individuals to help them achieve the success they deserve?

If so, then you should consider becoming either a part-time or full-time coach. I wish you great success.

About the Author: Dr. Donald Moine, author of ten books, is one of the founders of the field of Sales and Marketing Coaching. To obtain a free report on his coaching work, send an email to DrMoine@aol.com with “How to Rapidly Build a Highly Profitable Business” in the subject line.

The Power of Working with Others Towards the Accomplishment of your Goals and Dreams.

2005-04-12T22:34:00.000-07:00

Success is not an individual sport. Success is achieved with the help of others. Learning how to get others to WANT to help you is a great skill to develop.

We each have our own model of the world. Most people think they are the center of the universe. Enter the world of those around you and understand where they are coming from.

One person who really understands this concept is Adam Urbanski. Adam recently put together a seminar with 10 of the top sales and marketing minds in America. He asked me if I would like to be a part of the program. I enthusiastically agreed. Adam has effectively gotten each of the speakers to help in putting on the event.

I sent an email out to 15,000 of my clients to promote a series of conference calls he is doing to promote the seminar. I am also writing about the event in this blog today. Adam is getting a little bit of help from all of the speakers in order to make the event a huge success. To learn about this event go to http://www.smallbizmarketingsummit.com/.

Consider the following questions.

Who is on your team?

What is your clearly defined team goal?

Is your team working harmoniously together towards the accomplishment of your clearly defined goal?

-Eric

The Importance of Knowing your "Why"

2005-04-11T23:06:00.000-07:00

Why is your "why" so important?

Understanding why your "why" is so important is one of the most important questions you can ever answer.

Have you ever noticed that some people are consistently motivated while others have virtually no motivation? I have been searching for years to discover the reasons why some people take action and others don't.

Your "why" is your reason for taking action towards the accomplishment of a goal. Your self motivation comes from being emotionally connected to your "why".

Human beings are motivated by two things:

1. Moving towards what we want.
2. Moving away from what we don't want.

For example you could be motivated to quite smoking cigarettes because you want to move towards better health. You could also be motivated to quite smoking because you don't want to die in the near future. In other words you are moving away from death.

We tend to be more motivated by moving away from what we want than by moving towards what we want.

This is part of the process of influence. When we attempt to influence others we share with them the benefits of our idea, product, or service. We also share with them the consequences of not taking action on our idea, product, or service.

What is your number one goal right now?

Why do you want to accomplish this goal?

What are the benefits to you if you accomplish this goal?

What are the consequences to you if you don't accomplish this goal?

If you can emotionally connect to the benefits you will receive by accomplishing the goal and the consequences you will face by not achieving the goal you will almost certainly achieve the goal.

-Eric Lofholm

To learn more about Sales and Marketing Boot Camps put on by Eric Lofholm and Dr. Donald Moine go to www.salesandmarketingbootcamp.com

Increasing your Results by Setting Goals

2005-04-09T21:41:00.000-07:00

Goal setting is one of the most important business skills you will ever develop. Goal setting is a learned skill. About 7 years ago I attened a Brian Tracy seminar (www.briantracy.com). During the seminar Brian asked the audience, "What is goal setting?"

The audience responded saying things like:

It is a dream with a deadline.
It is a written vision of what you want to create in the future.
It is defining what you want in writing.
It is a having a date you want to accomplish something by.

The audience shared thier ideas for about 3 mintues. Finally Brian Tracy said, "You are all wrong. That is not what goal setting is." All of a sudden Brian had my attention. What was Brian's definition of goal setting. His answer was goal setting is a process.

Brian shared with the audience a 7 step goal setting process that day. That day I made a decision to become a student of goal setting. I spent the next several years looking for any information I could find on goal setting. After studying goal setting for many years I created my own 10 step goal setting process. The process is below. If you follow this process you will be amazed at what you can accomplish. It is like connect the dots for success.

10-Step Goal Setting Process

1. Think about what you want and write it down.

2. Decide exactly what you want and write it down.

3. Look at your goal and make sure it is measurable.

4. Identify why you want the goal and write it down.

5. Establish a definite date for the accomplishment of your goal and write it down.

6. Create a list of action steps that need to be taken to accomplish your goal and write it down.

7. Create an action plan from your list of action steps and write it down.

8. Take action.

9. Do something everyday.

10. View, visualize and speak your goals daily.

If you would like to learn more about goal setting I wrote a great book called "How to Master the Science of Goal Setting". It is available at www.ericlofholm.com.

-Eric

Grow Your Business by Increasing the Number of Touches you have with you Prospects

2005-04-08T14:19:00.000-07:00

I was speaking with one of my mentors today. He suggested I start a blog. This is the second person I respect who has encouraged me to start a blog in the last 30 days. The other was Matt Bacak (Matt will teach you about growing your business with email marketing. www.powerfulpromoter.com).

Here is a great quote I picked up from Ed Mylett. Ed says "if you want to be more successful you must move at the speed of instruction".

Right now in this moment I am moving at the speed of instruction in creating this blog.

Many times when we first meet a prospect they are hesitant in doing business with us because they don't know us well enough to make a buying decision. One solution to this sales problem is to increase the number of times you touch each prospect. A touch could be an email, a post card, a phone call, a letter, or a blog. Each time you touch the prospect you build rapport. People do business with people they like and trust.

If you increase your touches you will increase your sales.

If you would like to learn more sales increasing ideas go to www.ericlofholm.com and sign up for my newsletter and a free sales training conference call.

-Eric